San Diego Launches Veterans-Focused Business Program

Veterans collaborating in a business meeting

San Diego, January 14, 2026

San Diego’s Initiative for a Competitive Inner City (ICIC) is unveiling its Veterans Cohort program on January 27, aimed at supporting veteran and military-connected entrepreneurs. Backed by Kaiser Permanente and local organizations, the program offers essential skills and resources to empower established business owners. This initiative addresses unique challenges faced by veterans in the business landscape, focusing on mental wellness, workplace inclusivity, and business growth strategies.

San Diego Launches Veterans-Focused Business Program

New initiative aims to empower veteran entrepreneurs with essential skills

San Diego, CA – The Initiative for a Competitive Inner City (ICIC) is set to empower veteran and military-connected small business owners through its inaugural Veterans Cohort, part of the Inner City Capital Connections (ICCC) program, launching on January 27, 2026. This timely initiative is supported by Kaiser Permanente and several organizations dedicated to the veteran community, including the Veterans in Business (VIB) Network and the San Diego Military Advisory Council (SD MAC).

Entrepreneurs have long been recognized as the backbone of the economy, displaying remarkable determination and resilience. In San Diego, reducing red tape and providing targeted support can significantly enhance the potential for business growth, particularly for those who have served our nation. The Veterans Cohort aligns perfectly with this philosophy, offering robust resources tailored specifically to the needs of those transitioning from military service to entrepreneurship.

Program Overview

The Veterans Cohort is meticulously designed for established veteran and military-connected business owners who are actively operating and aiming to expand their enterprises. Notably, the program is not intended for early-stage startups or individuals nearing the end of their military careers.

Participants in the program can expect to engage in a variety of topics that address the distinct challenges faced by veteran-owned businesses. The curriculum includes:

  • Strategies for adapting and persevering as a veteran-owned business
  • Guidance for military spouses aiming to establish stable businesses
  • Essential certifications necessary for government and corporate contracting
  • Focus on mental wellness for both business owners and their teams
  • Creating inclusive workplace cultures blending veterans and civilians

Hybrid Learning Format

This comprehensive program is provided at no cost to participants and utilizes a hybrid model that spans 4 to 6 months, offering 40 hours of instruction. Key elements of the program include:

  • An in-person opening seminar in San Diego
  • Monthly virtual executive education sessions
  • Peer group meetings for shared learning experiences
  • One-on-one coaching opportunities
  • A self-paced digital learning series
  • An in-person capstone event to celebrate participant growth and leadership

History and Impact of ICIC

The ICIC has been influential since its inception in 2005, with support from organizations, including a founding grant from Bank of America. To date, the ICCC program has aided over 5,800 small business owners from under-resourced communities, providing capacity-building education, coaching, and vital connections to capital.

Kaiser Permanente’s continuous partnership with the ICCC program has facilitated numerous cohorts, reinforcing their commitment to empowering small business owners throughout California, including San Diego.

Commitment to Veteran Entrepreneurs

The launch of the Veterans Cohort adds a meaningful layer to the existing efforts supporting veteran entrepreneurs. By leveraging the leadership, discipline, and resilience inherent to military training, this program aims to translate those attributes into actionable business strategies, fostering a thriving environment for veteran-owned businesses.

Final Thoughts

The Veterans Cohort in San Diego is a promising opportunity for veteran and military-connected business owners. By focusing on enhancing skills and providing essential resources, ICIC and its partners are poised to make a significant impact on the San Diego County economy. Interested business owners are encouraged to apply and take advantage of this valuable initiative to further their entrepreneurial journey.

For more details or to apply, interested business owners can visit the ICIC website.

Frequently Asked Questions (FAQ)

What is the Veterans Cohort in San Diego?

The Veterans Cohort is a mission-focused executive education and technical assistance program designed specifically for veteran and military-connected small business owners in San Diego. It is part of the Inner City Capital Connections (ICCC) program launched by the Initiative for a Competitive Inner City (ICIC).

Who is eligible to participate in the Veterans Cohort?

The program is intended for established veteran and military-connected business owners who are actively operating and seeking to grow or scale their companies. It is not designed for early-stage startups or individuals in the process of transitioning out of military service.

What does the program offer?

The Veterans Cohort offers exclusive programming tailored to the experiences and needs of veteran and military-connected entrepreneurs, including:

  • Adapting and persevering as a veteran-owned business
  • Building a stable business as a military spouse
  • Certifications every veteran-owned business needs for government and corporate contracting
  • Mental wellness for business owners and employees
  • Building inclusive workplace cultures for veterans and civilians

What is the structure of the program?

The program is a no-cost, hybrid model delivered over 40 hours across 4–6 months. It includes an in-person opening seminar in San Diego, monthly virtual executive education sessions and peer group meetings, one-on-one coaching, a self-paced digital learning series, and an in-person capstone event celebrating participant growth and leadership.

How can I apply for the program?

Interested business owners can apply by visiting the ICIC website.

Key Features of the Veterans Cohort Program

Feature Description
Target Audience Established veteran and military-connected business owners seeking to grow or scale their companies.
Program Duration No-cost, hybrid model delivered over 40 hours across 4–6 months.
Program Components In-person opening seminar, monthly virtual executive education sessions, one-on-one coaching, self-paced digital learning series, in-person capstone event.
Sponsorship and Support Sponsored by Kaiser Permanente with support from Veterans in Business (VIB) Network, San Diego Military Advisory Council (SD MAC), SoCal Veterans Outreach Center, and National Veterans Transition Services, Inc. (NVTSI).
Eligibility Designed for established veteran and military-connected business owners actively operating and seeking to grow or scale their companies; not intended for early-stage startups or individuals transitioning out of military service.

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