San Diego, December 8, 2025
Trust & Will, the leading online estate planning platform, has announced its title sponsorship of the Holiday Bowl, now named the Trust & Will Holiday Bowl. This partnership, revealed at Snapdragon Stadium, emphasizes community engagement and economic growth. Scheduled for January 2, the 46th annual bowl will feature teams from the Pac-12 and ACC, illustrating how local businesses can enhance traditional events while supporting the local economy.
San Diego, CA – Trust & Will, a San Diego-based online estate planning platform, has announced its new title sponsorship for the Holiday Bowl, rebranded as the Trust & Will Holiday Bowl. The sponsorship was officially revealed on December 7, 2025, during an event at Snapdragon Stadium.
The 46th annual Trust & Will Holiday Bowl is set to take place on January 2, 2026, at 5 p.m. PT, showcasing a matchup between top teams from the Pac-12 and Atlantic Coast Conference (ACC), with coverage on FOX. This partnership not only shines a spotlight on a local business but also exemplifies how collaboration between innovative firms and cherished local traditions can enhance community engagement and economic prosperity.
Trust & Will: Leading the Way in Digital Estate Planning
Founded in 2017, Trust & Will has quickly established itself as the leading digital estate planning platform in the U.S., serving over one million individuals and families. The platform simplifies the creation of essential estate planning documents, including wills, trusts, and healthcare directives, all tailored to comply with state-specific laws.
This partnership with the Holiday Bowl marks an exciting milestone for Trust & Will as it expands its visibility and contributions to community events, further solidifying San Diego’s reputation as a hub for entrepreneurship and innovation.
The Holiday Bowl’s Legacy
Since its inception in 1978, the Holiday Bowl has been a staple of the San Diego sports scene, showcasing some of the best talent in college football. It has hosted teams from various prestigious conferences like the Pac-12 and ACC and has enjoyed associations with a diverse group of title sponsors over the years, including well-known brands such as SeaWorld and San Diego County Credit Union.
This year, the event promises to enrich the community’s experience with a dynamic matchup and additional engagement opportunities designed to attract local fans and visitors alike.
Economic Impact of the Trust & Will Holiday Bowl
The collaboration between Trust & Will and the Holiday Bowl is anticipated to not only boost the profile of the event but also contribute positively to the San Diego economy. Events like the Holiday Bowl generate significant economic activity, including tourism and job creation, benefitting local businesses ranging from hotels and restaurants to retail shops.
The infusion of local sponsorships underscores the beneficial relationship between events and community stakeholders, and it highlights the importance of supporting homegrown businesses that give back to their communities.
Continuing the Tradition
The Trust & Will Holiday Bowl is expected to uphold the longstanding tradition of providing excitement and memorable experiences for fans, players, and the community. With its engaging slate of programming events surrounding the game, the Holiday Bowl attracts thousands of sports enthusiasts each year and fosters community spirit.
As the January date approaches, anticipation grows, and tickets are already being sought after. Local fans are encouraged to participate in this celebration of sports and community.
Get Involved
For those interested in attending, information regarding ticket purchases, game details, and additional events surrounding the Trust & Will Holiday Bowl can be found on the official Holiday Bowl website.
Conclusion
The partnership between Trust & Will and the Holiday Bowl exemplifies the strength of local entrepreneurship and the potential for community-centered initiatives to drive economic growth. As San Diego continues to support its local businesses and traditions, events like the Trust & Will Holiday Bowl will remain central to the region’s identity and vitality.
FAQ
What is the Trust & Will Holiday Bowl?
The Trust & Will Holiday Bowl is a college football bowl game held annually in San Diego, California, featuring teams from the Pac-12 and ACC.
When will the Trust & Will Holiday Bowl take place?
The Trust & Will Holiday Bowl is scheduled for January 2, 2026, at 5 p.m. PT.
Where is the Trust & Will Holiday Bowl being held?
The game will take place at Snapdragon Stadium in San Diego, California.
Who founded Trust & Will?
Trust & Will was founded in 2017 and has grown to become the leading digital estate planning platform in the U.S.
What services does Trust & Will provide?
Trust & Will offers simple, secure, and attorney-approved online solutions for creating wills, trusts, healthcare directives, and other essential estate planning documents.
| Feature | Details |
|---|---|
| Title Sponsor | Trust & Will |
| Date | January 2, 2026 |
| Time | 5 p.m. PT |
| Location | Snapdragon Stadium, San Diego, CA |
| Conferences Involved | Pac-12 and ACC |
| Founded | 2017 |
| Platform | Digital estate planning |
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