San Diego, December 20, 2025
The San Diego International Auto Show is returning to the San Diego Convention Center from January 1 to January 4, showcasing the latest in automotive innovation. This event is a vital platform for auto manufacturers, featuring cutting-edge electric vehicles and exotic cars. The show is expected to attract over 50,000 attendees, providing significant exposure for local businesses and stimulating the local economy. Highlights include opportunities for test drives and a blood drive, promoting community engagement and support.
San Diego, CA – The 2026 San Diego International Auto Show is poised to bring excitement to automobile enthusiasts and local businesses alike as it rolls into the San Diego Convention Center from January 1 to January 4, 2026. Celebrating its status as the second-largest auto show in California, this event offers a robust platform for automotive manufacturers to showcase their latest innovations, including cutting-edge electric vehicles and luxurious exotic cars.
With reduced regulatory hurdles in recent years, opportunities for local entrepreneurs in the auto industry are expanding alongside the possibilities for technological advancements. Events like this not only stimulate interest in new vehicles but also boost the local economy by attracting thousands of visitors to the area. The auto show serves as an engine for economic growth, underscoring the resilience and determination of small businesses within San Diego.
Event Details
- Dates and Times: January 1–3, 2026: 10:00 AM – 9:00 PM; January 4, 2026: 10:00 AM – 6:00 PM
- Location: San Diego Convention Center, 111 Harbor Drive, San Diego, CA 92101
- Admission: Tickets range from $12 to $18. Children 12 and under are free with a paid adult on January 4, 2026; children 6 and under are free any day of the show.
Special Features
- Test Drives: Attendees will have the exclusive chance to participate in free test drives provided by several car brands, allowing them to experience the latest vehicles firsthand.
- Blood Drive: A blood drive will be hosted inside the convention center (between Lobbies D & E) during the event. Participants donating blood will receive two free admission tickets and a collectible T-shirt featuring a McLaren. The blood drive operates from January 2 to January 4, 2026, from 10:00 AM to 5:30 PM daily. Donors are encouraged to bring a photo ID and should allow approximately one hour for the donation process. All blood types are needed, and walk-ins are welcome.
Background
The San Diego International Auto Show has become a significant platform for automotive manufacturers to engage with consumers and promote their latest offerings. With more than 50,000 attendees expected, the event not only serves to showcase the latest in automotive technology and design but also plays a crucial role in stimulating automobile sales within San Diego County. Additionally, it emphasizes the benefits of entrepreneurship and small business innovation that drive the local economy forward.
For those interested in attending, tickets are available through the event’s official website or by contacting the San Diego Convention Center directly.
FAQ
What are the dates and times of the 2026 San Diego International Auto Show?
The event will be held from January 1 to January 4, 2026. Operating hours are 10:00 AM – 9:00 PM on January 1-3, and 10:00 AM – 6:00 PM on January 4.
Where is the event taking place?
The auto show will be held at the San Diego Convention Center, located at 111 Harbor Drive, San Diego, CA 92101.
How much do tickets cost?
Admission tickets range from $12 to $18. Children 12 and under are free with a paid adult on January 4, 2026; children 6 and under are free any day of the show.
Are there any special features at the event?
Yes, attendees can participate in test drives offered by several brands. Additionally, a blood drive will be held inside the convention center (between Lobbies D & E) during the auto show. Donors will receive two free admission tickets and an exclusive, collectible T-shirt featuring a McLaren. The blood drive operates from January 2 to January 4, 2026, between 10:00 AM and 5:30 PM daily. To donate, individuals must be 17 years old, weigh at least 110 lbs, and be in general good health. Walk-ins are welcome, and appointments are available. Donors should allow approximately one hour for the donation process and bring a photo ID. All blood types are needed.
How can I purchase tickets?
Tickets can be purchased through the official event website or by contacting the San Diego Convention Center directly.
Key Features of the 2026 San Diego International Auto Show
| Feature | Description |
|---|---|
| Event Dates | January 1–4, 2026 |
| Location | San Diego Convention Center, 111 Harbor Drive, San Diego, CA 92101 |
| Admission | Tickets range from $12 to $18; children 12 and under are free with a paid adult on January 4, 2026; children 6 and under are free any day of the show. |
| Test Drives | Attendees can participate in test drives offered by several brands. |
| Blood Drive | A blood drive will be held inside the convention center (between Lobbies D & E) during the auto show. Donors will receive two free admission tickets and an exclusive, collectible T-shirt featuring a McLaren. The blood drive operates from January 2 to January 4, 2026, between 10:00 AM and 5:30 PM daily. To donate, individuals must be 17 years old, weigh at least 110 lbs, and be in general good health. Walk-ins are welcome, and appointments are available. Donors should allow approximately one hour for the donation process and bring a photo ID. All blood types are needed. |
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Author: STAFF HERE SAN DIEGO WRITER
The SAN DIEGO STAFF WRITER represents the experienced team at HERESanDiego.com, your go-to source for actionable local news and information in San Diego, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Comic-Con International, San Diego County Fair, and San Diego Pride Festival. Our coverage extends to key organizations like the San Diego Regional Chamber of Commerce and United Way of San Diego County, plus leading businesses in biotechnology, healthcare, and technology that power the local economy such as Qualcomm, Illumina, and Scripps Health. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.
