News Summary
A proposed 22-story residential development at 970 Turquoise Street in San Diego’s Pacific Beach is sparking intense debate. Aiming to provide 213 housing units, including affordable options, the plan faces opposition over its height and potential impact on traffic and community character. The project exceeds San Diego’s Coastal Zone height limit, and while supporters highlight the urgent need for more housing amidst a crisis, local residents are concerned about congestion and NIMBYism. This debate highlights the broader challenges San Diego faces in addressing its housing needs.
San Diego is facing a significant debate over a proposed 22-story residential development at 970 Turquoise Street in north Pacific Beach. The development aims to provide 213 housing units, of which 10 are designated for very-low- to middle-income households. While the proposal offers a potential solution to the city’s housing crisis, local opposition is mounting due to concerns over its height, traffic, and overall impact on the area.
The planned residential tower will stand 239 feet tall, exceeding San Diego’s Coastal Zone height limit of 30 feet established by Proposition D in 1972. Developers are planning to use California’s State Density Bonus Law to bypass these restrictions, which has further fueled neighborhood discontent. A rally organized by the group Neighbors for a Better California attracted around 500 attendees who expressed their concerns. In contrast, a smaller faction of about 15 housing advocates has voiced support for the project, arguing that it is essential to expand housing options in a city struggling with skyrocketing home prices and a diminishing supply of available housing.
According to the latest Regional Housing Needs Assessment, San Diego must construct more than 108,000 new housing units by 2029 to address the ongoing housing crisis effectively. To achieve this ambitious goal, current production rates would need to triple, creating a significant challenge for city officials and developers alike.
Understanding the Housing Crisis
Several factors contribute to the housing crisis gripping San Diego. Local zoning laws, union wage mandates, environmental regulations, and lengthy project reviews have become barriers to timely housing development. Permitting fees and drawn-out timelines also impose substantial costs that deter smaller builders from entering the market. Additionally, the market is skewed heavily towards multi-family apartment complexes, which limits the availability of diverse housing types.
Assembly Bill 130 has added complexity by introducing a new Vehicle Miles Traveled (VMT) housing tax, which could lead to significant increases in costs per housing unit for new projects. Meanwhile, Senate Bill 800 has resulted in a decline in condominium construction due to high legal risks associated with potential construction defects, further complicating the housing landscape in San Diego.
Community Concerns and NIMBYism
The term “Not In My Backyard” (NIMBY) describes the resistance to such developments from local residents concerned primarily about their immediate surroundings. Opponents of the proposed tower have raised various issues, particularly focusing on expected increases in traffic congestion and the potential impact on local character. Critics claim these concerns should not obstruct property owners from developing their land in their intended manner.
Despite the local opposition, many experts argue that diverse housing options are crucial for accommodating families from varying economic backgrounds along the coast. Henry Bubbins, a representative of the Respect Bird Rock advocacy group, underscored the importance of addressing the housing needs of families and individuals across the income spectrum in coastal regions.
The Bigger Picture
The current scenario in San Diego highlights a chain of issues manifesting through a housing policy primarily fixated on constructing multi-family units while leaving a gap in other types of housing necessary for a balanced market. Many young professionals are increasingly reluctant to settle in the region due to affordability issues, and the dwindling pathway to homeownership raises long-term concerns about housing stability in the city.
In conclusion, as San Diego grapples with a severe housing shortage, the proposed 22-story tower serves as a flashpoint for broader discussions about housing policy and community needs. With calls for reduced regulatory hurdles and a more streamlined housing development process becoming louder, leadership within the city will be essential to navigate these challenges effectively and ensure that San Diego can adequately address its pressing housing crisis.
Deeper Dive: News & Info About This Topic
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Additional Resources
- San Diego Needs to Build All Types of Housing, Not Just Apartments
- Google Search: San Diego housing crisis
- Policy Changes Urgently Needed to Add More Affordable Housing
- Wikipedia: Housing crisis
- California’s New Housing Tax Will Further Our Housing Crisis
- Google News: California housing tax
- We Must Keep Trying to Fix Our Housing Affordability Crisis
- Encyclopedia Britannica: affordable housing

Author: STAFF HERE SAN DIEGO WRITER
SAN DIEGO STAFF WRITER The SAN DIEGO STAFF WRITER represents the experienced team at HERESanDiego.com, your go-to source for actionable local news and information in San Diego, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Comic-Con International, San Diego County Fair, and San Diego Pride Festival. Our coverage extends to key organizations like the San Diego Regional Chamber of Commerce and United Way of San Diego County, plus leading businesses in biotechnology, healthcare, and technology that power the local economy such as Qualcomm, Illumina, and Scripps Health. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.