San Diego County, January 10, 2026
San Diego County has emerged as the top region in California for new hotel developments, showcasing significant growth in its hospitality sector. Among the major openings are the Gaylord Pacific Resort & Convention Center featuring a water park and expansive event space, the Jamul Casino Resort with its luxury boutique hotel, and the upcoming Courtyard by Marriott in Little Italy. This growth aims to accommodate a rising number of visitors, with projections estimating around 32 million tourists by 2025.
San Diego County Leads California in New Hotel Openings for 2025
San Diego County has outpaced all other California metropolitan areas in the addition of new hotel rooms in 2025, marking a significant expansion in the region’s hospitality sector.
Key Developments
- Gaylord Pacific Resort & Convention Center: Opened in May 2025 in Chula Vista, this 1,600-room facility features a 4.25-acre water park and over 477,000 square feet of event space, enhancing the county’s appeal for large-scale events and tourism.
- Jamul Casino Resort: Launched a 16-story boutique hotel tower in August 2025, adding 200 luxury rooms with amenities such as a rooftop pool and full-service spa, contributing to the diversification of San Diego’s hospitality offerings.
- Courtyard by Marriott San Diego Downtown Little Italy: Scheduled to open in summer 2025, this 334-room hotel aims to blend style, comfort, and convenience in one of the city’s most vibrant neighborhoods.
Industry Impact
The surge in new hotel developments is expected to accommodate the growing number of visitors to San Diego County, which is projected to reach approximately 32 million in 2025, a 2.0% increase from 2024. This growth is anticipated to boost visitor spending to $15.3 billion, up 3.7% from the previous year. The influx of new accommodations is poised to enhance the region’s competitiveness in the tourism and convention markets.
Background
San Diego’s hospitality industry has been on an upward trajectory, with several new hotels opening in recent years. Notably, the Gaylord Pacific Resort & Convention Center in Chula Vista opened in May 2025, offering 1,600 rooms, a 4.25-acre water park, and over 477,000 square feet of event space. Additionally, the Jamul Casino Resort unveiled a 16-story boutique hotel tower in August 2025, adding 200 luxury rooms with amenities such as a rooftop pool and full-service spa. The Courtyard by Marriott San Diego Downtown Little Italy is also set to open in summer 2025, contributing 334 rooms to the city’s hospitality landscape.
These developments reflect a broader trend of growth in San Diego’s hospitality sector, driven by increasing visitor numbers and a strong demand for diverse accommodations. The expansion is expected to bolster the local economy and enhance the region’s appeal as a premier destination for both leisure and business travelers.
Key Features of San Diego County’s New Hotel Openings in 2025
| Hotel Name | Location | Opening Date | Number of Rooms | Amenities |
|---|---|---|---|---|
| Gaylord Pacific Resort & Convention Center | Chula Vista | May 2025 | 1,600 | 4.25-acre water park, over 477,000 sq ft of event space |
| Jamul Casino Resort | Jamul | August 2025 | 200 | Rooftop pool, full-service spa |
| Courtyard by Marriott San Diego Downtown Little Italy | Little Italy | Summer 2025 | 334 | Modern accommodations, proximity to local attractions |
FAQ
What is the Gaylord Pacific Resort & Convention Center?
The Gaylord Pacific Resort & Convention Center is a 1,600-room facility located in Chula Vista, opened in May 2025. It features a 4.25-acre water park and over 477,000 square feet of event space, enhancing San Diego County’s appeal for large-scale events and tourism.
When did the Jamul Casino Resort’s new hotel tower open?
The Jamul Casino Resort unveiled its 16-story boutique hotel tower in August 2025, adding 200 luxury rooms with amenities such as a rooftop pool and full-service spa.
What is the Courtyard by Marriott San Diego Downtown Little Italy?
The Courtyard by Marriott San Diego Downtown Little Italy is a 334-room hotel scheduled to open in summer 2025. It aims to blend style, comfort, and convenience in one of the city’s most vibrant neighborhoods.
How many visitors is San Diego County projected to have in 2025?
San Diego County is projected to welcome approximately 32 million visitors in 2025, a 2.0% increase from 2024. This growth is expected to boost visitor spending to $15.3 billion, up 3.7% from the previous year.
What is the significance of the new hotel developments in San Diego County?
The surge in new hotel developments is expected to accommodate the growing number of visitors to San Diego County, enhancing the region’s competitiveness in the tourism and convention markets and bolstering the local economy.
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Author: STAFF HERE SAN DIEGO WRITER
The SAN DIEGO STAFF WRITER represents the experienced team at HERESanDiego.com, your go-to source for actionable local news and information in San Diego, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Comic-Con International, San Diego County Fair, and San Diego Pride Festival. Our coverage extends to key organizations like the San Diego Regional Chamber of Commerce and United Way of San Diego County, plus leading businesses in biotechnology, healthcare, and technology that power the local economy such as Qualcomm, Illumina, and Scripps Health. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.
