California, September 3, 2025
News Summary
Q MIXERS has announced an expanded partnership with Breakthru Beverage Group in California after RNDC’s exit from the market. This strategic collaboration will boost operations across 14 states with a transition set for September 2, 2025. California, being the largest beverage alcohol market in the U.S., presents significant growth opportunities. Q MIXERS aims to leverage this partnership to enhance distribution and customer experience, while Breakthru’s established presence in the industry will drive success.
California
Q MIXERS has announced an expanded partnership with Breakthru Beverage Group in California, a move that follows the exit of RNDC from the California market. This strategic collaboration will enhance Q MIXERS and Breakthru’s operations across 14 states, with the official transition slated for September 2, 2025. California represents the largest beverage alcohol market in the United States, making it a crucial area for growth and expansion in the beverage industry.
Betsy Frost, the CEO of Q MIXERS, expressed optimism about the potential achievements resulting from this partnership, highlighting Breakthru’s track record of delivering significant results for Q. Meanwhile, David Brenner, the Vice President of Sales at Q MIXERS, conveyed enthusiasm about strengthening the collaboration with Breakthru. The partnership aims to not only expand distribution but also enhance customer experiences across all channels in the California market.
Breakthru Beverage Group is recognized as a leading wholesaler in the United States, operating in 16 markets and reporting annual sales exceeding $8.6 billion. The company has earned accolades as a “US Best Managed Company” for the past four consecutive years, underscoring its reputable standing in the industry.
Q MIXERS focuses on providing premium mixers characterized by clean ingredients, bold flavors, and high carbonation. Their portfolio includes popular products such as Q Ginger Beer, Q Tonic Water, Q Club Soda, Q Bloody Mix, and Q Margarita Mixes. The brand aims to elevate the cocktail and mocktail experiences for both consumers and bartenders, demonstrating its commitment to quality and innovation.
The collaboration seeks to leverage Breakthru’s extensive market reach to drive distribution growth and success in California. Given California’s vast market size and consumer base, the partnership is positioned to capitalize on emerging trends in the beverage sector.
As Q MIXERS continues to make its mark in the premium mixer category, this partnership with Breakthru Beverage Group is a strategic step towards ensuring long-term success and deeper penetration in the California market and beyond. Q MIXERS remains focused on disrupting the industry with its high-quality products and innovative marketing approaches.
FAQs
What is the purpose of Q MIXERS’ partnership with Breakthru Beverage Group?
The partnership aims to expand Q MIXERS’ distribution in California and enhance its operations across 14 states after RNDC exits the California market.
When will the partnership officially take effect?
The official transition of the partnership will occur on September 2, 2025.
What are the key products offered by Q MIXERS?
Q MIXERS’ portfolio includes Q Ginger Beer, Q Tonic Water, Q Club Soda, Q Bloody Mix, and Q Margarita Mixes.
Why is California significant for this partnership?
California is the largest beverage alcohol market in the US, presenting significant growth and expansion opportunities for the beverage industry.
What is Breakthru Beverage Group known for?
Breakthru Beverage Group is a leading beverage wholesaler in the US, operating in 16 markets with annual sales exceeding $8.6 billion and is recognized as a “US Best Managed Company.”
Key Features of the Partnership
| Feature | Details |
|---|---|
| Partnership Expansion | Collaboration with Breakthru Beverage Group across 14 states. |
| Market Transition Date | Effective September 2, 2025. |
| Market Significance | California as the largest beverage alcohol market. |
| Product Range | Includes Q Ginger Beer, Q Tonic Water, Q Club Soda, and more. |
| Breakthru Beverage Overview | Wholesaler with $8.6 billion annual sales, recognized as a “Best Managed Company.” |
Deeper Dive: News & Info About This Topic
- Business Wire: Q MIXERS Expands Partnership with Breakthru Beverage Group
- Wikipedia: Q MIXERS
- BevNET: Q MIXERS Names Betsy Frost as CEO
- Google Search: Breakthru Beverage Group
- Forbes: How Q MIXERS is Elevating Cocktails
- Encyclopedia Britannica: Mixer
- USA Today: Best Craft Mixer Brand
- Google News: Q MIXERS
Author: STAFF HERE SAN DIEGO WRITER
SAN DIEGO STAFF WRITER The SAN DIEGO STAFF WRITER represents the experienced team at HERESanDiego.com, your go-to source for actionable local news and information in San Diego, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Comic-Con International, San Diego County Fair, and San Diego Pride Festival. Our coverage extends to key organizations like the San Diego Regional Chamber of Commerce and United Way of San Diego County, plus leading businesses in biotechnology, healthcare, and technology that power the local economy such as Qualcomm, Illumina, and Scripps Health. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.
