Miami Beach, August 16, 2025
News Summary
Playboy Enterprises has confirmed its relocation from Los Angeles to Miami Beach, citing California’s challenging business environment. CEO Ben Kohn describes Miami Beach as pro-business, and the company plans to open a new Playboy Club along with multimedia content studios. This move is part of a larger trend of companies leaving California due to high taxes and regulatory issues. Playboy’s new headquarters will be located in the Rivani complex, creating approximately 100 jobs and reinforcing the brand’s return to its historical roots in South Florida.
Playboy Enterprises Relocates Headquarters to Miami Beach
California – Playboy Enterprises has confirmed its relocation from Los Angeles to Miami Beach, a move announced on Wednesday that signals the brand’s return to a more business-friendly environment. This transition comes as the latest in a stream of high-profile companies exiting California due to its challenging business conditions.
Ben Kohn, the CEO of Playboy, has voiced concerns regarding California’s economic climate, calling it “anti-business” and an “extremely expensive place” to operate. In contrast, Kohn expressed enthusiasm about Miami Beach, citing it as “phenomenal to deal with” and “very pro-business.”
The new headquarters will be located in a luxury office complex known as Rivani, situated at 1691 Michigan Ave. Playboy plans to complete the move to Miami by next year. As part of its relocation strategy, the company is also set to introduce a new Playboy Club that will include a restaurant and members-only lounge, alongside multimedia content studios aimed at enhancing its creator network and licensing business.
Developer Robert Rivani has invested over $100 million into the Rivani commercial complex, which will feature wellness facilities, restaurants, and meeting spaces. Local officials in Miami Beach have welcomed Playboy’s move, hailing it as a significant boost for economic development in the area. For months, city commissioners worked extensively to attract Playboy, rejecting offers from other potential locations.
Playboy’s departure contributes to a broader trend of corporations leaving California due to its high taxation and complex regulatory environment. Notable examples include Tesla, which moved its headquarters from Palo Alto to Texas in 2021, and Charles Schwab, which also relocated that same year. Chevron has recently announced its departure after being based in California for 145 years. This corporate migration has intensified scrutiny regarding California’s tax rates, which include a tax rate of 13.3% for its highest earners on regular income and investment profits, one of the steepest in the nation.
Despite these challenges, California remains the world’s fourth-largest economy, with continued investment in various sectors. Playboy’s move marks a strategic return to South Florida, as the brand once operated a Playboy Club and hotel in the area. Originally opened in May 1961, the Miami Playboy Club and the Playboy Plaza hotel, which was active in the 1970s, reflect the company’s historical roots in the region.
Financially, Playboy reported a net loss of $7.7 million in the second quarter, despite seeing a 13% increase in revenue compared to the same time last year. The company’s shares recently closed at $1.71, demonstrating a 17% increase this year. The creation of the new headquarters is expected to generate approximately 100 local jobs, and Kohn envisions top-tier content studios that will support the production of multimedia across digital platforms. Miami Beach is described by Playboy as one of the nation’s most dynamic, culturally relevant, and business-friendly cities.
FAQ
Why is Playboy relocating to Miami Beach?
Playboy is relocating due to California’s challenging business environment, which CEO Ben Kohn has described as “anti-business” and costly to operate in. Miami Beach is viewed as a more welcoming and pro-business location.
What new developments will accompany Playboy’s move?
The relocation includes the establishment of a new Playboy Club with a restaurant and members-only area, as well as multimedia content studios to support Playboy’s creator network and licensing operations.
How will the move impact local employment?
The relocation is expected to create approximately 100 local jobs in the Miami area.
Key Features of the Playboy Headquarters Move
| Feature | Details |
|---|---|
| New Location | Rivani, 1691 Michigan Ave., Miami Beach |
| Completion Date | Targeted for next year |
| New Facilities | Playboy Club, restaurant, members-only space, multimedia content studios |
| Investment | Over $100 million in Rivani commercial complex |
| Job Creation | Approximately 100 local jobs |
| Previous Operations | Miami Playboy Club and Playboy Plaza hotel |
Deeper Dive: News & Info About This Topic
- Los Angeles Times
- Union Leader
- Miami Herald
- Encyclopedia Britannica: Playboy Enterprises
- Google Search: Playboy Enterprises Miami Beach
Author: STAFF HERE SAN DIEGO WRITER
SAN DIEGO STAFF WRITER The SAN DIEGO STAFF WRITER represents the experienced team at HERESanDiego.com, your go-to source for actionable local news and information in San Diego, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Comic-Con International, San Diego County Fair, and San Diego Pride Festival. Our coverage extends to key organizations like the San Diego Regional Chamber of Commerce and United Way of San Diego County, plus leading businesses in biotechnology, healthcare, and technology that power the local economy such as Qualcomm, Illumina, and Scripps Health. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.
