San Diego Entrepreneurs Thrive with Innovative Laundry App

Efficient laundry service setup with organized workspace.

San Diego, January 22, 2026

Misty and Steve Osterhage have transformed their side gig into a profitable business by leveraging the Poplin app, a convenient on-demand laundry service. This platform connects customers with local professionals for laundry pickup, washing, folding, and delivery. Their venture not only showcases the potential of app-based businesses but also contributes to the local economy in San Diego, reflecting the growing trend of the gig economy that enables individuals and small businesses to thrive. The couple’s success story highlights the adaptability required in today’s fast-paced business landscape.


San Diego, CA – The entrepreneurial spirit is alive and well in San Diego, as evidenced by the success story of Misty and Steve Osterhage. This dynamic couple has harnessed the power of technology to turn a simple side gig into a thriving business through the Poplin app, an innovative on-demand laundry service. By connecting customers with local professionals who handle laundry pickup, washing, folding, and delivery, Poplin represents a new wave of convenience that is greatly appreciated in today’s fast-paced urban environment.

Misty first discovered the Poplin app through a Facebook advertisement and quickly recognized an opportunity to create a flexible work-from-home situation. Together with Steve, they transformed their garage into a dedicated laundry operation, outfitting it with shelves for laundry bags and a well-organized folding station. This setup not only amplified their efficiency but also turned their side hustle into a consistent income source.

With operations in over 400 cities, including San Diego, Poplin meets the growing demand for convenient laundry services from both individuals and businesses. This reflects a broader trend toward innovative service solutions driven by the gig economy, where flexibility and access to technology empower everyday citizens to capitalize on available opportunities.

The Rise of App-Based Services

The Osterhages’ successful utilization of the Poplin app sheds light on how app-based platforms can carve out new revenue streams for individuals and small businesses. The overarching convenience offered by such services aligns perfectly with the busy lifestyles of modern consumers, who are increasingly seeking ways to save time without sacrificing quality.

As the gig economy flourishes, we are witnessing a significant shift in consumer habits as more people lean towards on-demand solutions. The Osterhages have tapped into this trend, demonstrating the potential for small businesses to benefit from harnessing technology to meet customer needs effectively.

Community Impact and Economic Growth

The success of businesses like the Osterhages’ does not merely pertain to their personal achievement; it is reflective of the broader economic benefits that come from supporting local entrepreneurs. By running their laundry service through Poplin, they are not only providing a useful service to their neighbors but also contributing to the local economy through job creation and community engagement.

Efforts such as these highlight the importance of reducing regulatory barriers that can hinder innovation. As businesses continue to embrace technology, a lighter regulatory touch might allow even more burgeoning entrepreneurs the chance to thrive.

An Inspiring Example of Entrepreneurship

The journey of the Osterhages serves as motivation for aspiring entrepreneurs and illustrates the potential success that can come from leveraging digital platforms. Their experience emphasizes the importance of adaptability in today’s rapidly evolving business landscape, where the ability to pivot and embrace new technologies can be the key to achieving sustainable success.

As we reflect on their story, it serves as an example of how determination and a willingness to embrace change can lead to fruitful outcomes for entrepreneurs. The Osterhages’ venture reinforces the notion that technological advancements can lead to innovative business models that cater effectively to consumer demand.

Conclusion

In summary, Misty and Steve Osterhage have effectively utilized the Poplin app to create a successful and profitable business in San Diego. Their journey illustrates the ability of app-based services to transform traditional business models, offering valuable insights for aspiring entrepreneurs looking to tap into the growing gig economy. The demand for convenient, on-demand services in urban settings like San Diego showcases a need that will likely continue to expand, providing ample opportunities for innovation in the years to come.

For anyone interested in exploring similar entrepreneurial avenues, platforms like Poplin provide an accessible entry point into the gig economy and the potential for self-made success. Supporting local businesses and engaging with technology-driven solutions can significantly enhance not just individual quality of life but also contribute to the overall economic growth of the San Diego area.

Frequently Asked Questions

What is Poplin?

Poplin is an on-demand laundry service that connects customers with professionals who pick up, wash, fold, and deliver laundry.

Where is Poplin available?

Poplin operates in over 400 cities across the United States, including San Diego.

How did Misty and Steve Osterhage start their business?

Misty discovered the Poplin app through a Facebook ad, which led her and Steve to convert their garage into a laundry operation to fulfill orders.

What does the Osterhages’ success story illustrate about technology?

Their success demonstrates that app-based platforms can create flexible business opportunities and cater to the growing demand for convenience in urban settings.

Feature Description
App-based service Convenient solutions for laundry needs.
Founded in 2018 Poplin’s establishment and growth in 400+ cities.
Entrepreneurial innovation Showcasing potential for small businesses exploiting technology.
Local economic impact Contribution to job creation and community engagement.

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The SAN DIEGO STAFF WRITER represents the experienced team at HERESanDiego.com, your go-to source for actionable local news and information in San Diego, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Comic-Con International, San Diego County Fair, and San Diego Pride Festival. Our coverage extends to key organizations like the San Diego Regional Chamber of Commerce and United Way of San Diego County, plus leading businesses in biotechnology, healthcare, and technology that power the local economy such as Qualcomm, Illumina, and Scripps Health. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.

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