News Summary
NoSurf Fest 2025 is set for August 23 at The Soap Factory in San Diego, expanding its capacity to 2,500 attendees. The festival will emphasize local talent with multiple stages featuring indie and electronic acts, while supporting community arts initiatives through ticket proceeds. Attendees can expect longer performance times and enhanced production quality, ensuring a memorable experience for all.
San Diego – NoSurf Fest 2025 is set to take place on Saturday, August 23, 2025, at The Soap Factory in Barrio Logan, San Diego. This year’s festival will expand its capacity from 1,500 to 2,500 attendees, reflecting its growing popularity in the music and arts community. The event will run from 1 PM to 10 PM, providing a full day of immersive experiences focused on music, art, and community engagement.
Known for its unique approach to festival curation, NoSurf Fest prioritizes substance over spectacle. The event aims to create a supportive environment for rising artists while showcasing talent just before they break into mainstream success. The indie stage will feature acts such as The Red Pears, Krooked Kings, and Spaceface, elevating the festival’s reputation for highlighting emerging artists.
The electronic stage, which will undergo a significant transformation this year, is being co-curated with Hotbed, a local collective known for its vibrant dance events. Headliners for the electronic stage include acclaimed artists like Loods as well as local DJs such as Shaking and Clearcast. Additionally, attendees can look forward to stage takeovers from local collectives including Bootydew, Yoon, Funk Around, and Hotbed, adding a diverse array of musical offerings throughout the day.
With a warehouse layout, The Soap Factory allows for flexibility in spaces while also enhancing energy retention, accommodating the increase in attendees effectively. The venue’s design contributes to longer set times and improved production quality, providing festivalgoers with more immersive experiences compared to previous events.
An essential part of NoSurf Fest’s mission is to support local artists through community-driven initiatives. A portion of ticket proceeds will benefit the East County Arts Association, an organization dedicated to fostering the arts and culture in San Diego’s East County. This commitment underscores the festival’s grassroots values and sustainable approach to music and art events.
Tickets for NoSurf Fest 2025 start at $51, giving attendees full access to all stages, art installations, and diverse vendor areas. Transparency in pricing ensures no hidden fees, making the festival accessible for those aged 21 and over. This year’s event promises longer performance times, enhanced production values, and a more engaging environment than ever before.
NoSurf Fest originally began as GoSurf, an app designed to provide local wave forecasts. After the app’s discontinuation, the creators shifted their focus towards hosting live events, leading to the evolution into the festival it is today. Since its inception, NoSurf has strived to maintain its connection to the grassroots community while promoting a sustainable model for music and cultural celebrations.
With an exciting lineup and plans for expanded programming, NoSurf Fest 2025 is poised to deliver a memorable experience for both attendees and performers alike, celebrating the vibrant arts scene in San Diego.
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Additional Resources
- NoSurf Fest 2025 – La Jolla
- Wikipedia: San Diego
- San Diego Weekend Guide – Times of San Diego
- Google Search: San Diego events 2025
- Belmont Park Expansion – La Jolla
- Google Scholar: San Diego music festivals
- Scrippshenge – La Jolla
- Encyclopedia Britannica: San Diego
- Blue Sea Creatures in La Jolla – La Jolla
- Google News: La Jolla news
Author: STAFF HERE SAN DIEGO WRITER
SAN DIEGO STAFF WRITER The SAN DIEGO STAFF WRITER represents the experienced team at HERESanDiego.com, your go-to source for actionable local news and information in San Diego, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Comic-Con International, San Diego County Fair, and San Diego Pride Festival. Our coverage extends to key organizations like the San Diego Regional Chamber of Commerce and United Way of San Diego County, plus leading businesses in biotechnology, healthcare, and technology that power the local economy such as Qualcomm, Illumina, and Scripps Health. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.
