Del Mar, December 11, 2025
Milton’s Delicatessen, a beloved fixture in Del Mar for almost 30 years, is set for a change in ownership as the restaurant will be acquired by Gilbert Frank and Salvatore Ercolano of Iconic Eateries Group in early 2026. Co-founder Barry Robbins, now retiring, will remain as a silent partner. The new owners plan to maintain the deli’s classic menu while implementing gradual improvements to enhance the dining experience for its loyal customers.
Del Mar, California
Milton’s Delicatessen Announces Ownership Change
Milton’s Delicatessen, a cherished Del Mar institution for nearly 30 years, is set to change ownership in early 2026. Gilbert Frank and Salvatore Ercolano of Iconic Eateries Group will acquire the restaurant from co-founder Barry Robbins, who is retiring at age 70. The new owners plan to preserve the deli’s classic menu and atmosphere while implementing gradual improvements. Robbins will remain as a silent minority partner.
Background of Milton’s Delicatessen
Established in 1995 by Barry Robbins and David Levy, Milton’s Delicatessen has become a staple in the Del Mar community. Known for its traditional Jewish deli offerings, including matzo ball soup, pastrami sandwiches, and challah bread, the restaurant has built a loyal customer base over the decades.
About Iconic Eateries Group
Iconic Eateries Group, led by Gilbert Frank and Salvatore Ercolano, specializes in acquiring and revitalizing long-standing restaurants. Their portfolio includes The Butcher Shop, The Godfather Restaurant, and Studio Diner, all known for their longevity and strong customer followings.
Milton’s Brand Expansion
Beyond the restaurant, Milton’s has expanded its brand with a line of packaged breads, crackers, and chips, which are sold widely in grocery stores and have become a recognizable extension of the brand.
Future Plans
The transition to new ownership is scheduled for early 2026. Customers can expect the deli to maintain its menu and feel, with the incoming owners planning gradual improvements rather than significant changes.
Address
2660 Via De La Valle, Del Mar, CA 92014.
Key Features
| Feature | Details |
|---|---|
| Ownership Change | Gilbert Frank and Salvatore Ercolano of Iconic Eateries Group will acquire Milton’s Delicatessen in early 2026. |
| Menu and Atmosphere | The new owners plan to preserve the deli’s classic menu and atmosphere while implementing gradual improvements. |
| Address | 2660 Via De La Valle, Del Mar, CA 92014. |
Who is acquiring Milton’s Delicatessen?
Gilbert Frank and Salvatore Ercolano of Iconic Eateries Group are set to acquire Milton’s Delicatessen in early 2026.
What are the plans for Milton’s Delicatessen under new ownership?
The new owners plan to preserve the deli’s classic menu and atmosphere while implementing gradual improvements.
What is the address of Milton’s Delicatessen?
Milton’s Delicatessen is located at 2660 Via De La Valle, Del Mar, CA 92014.
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