Rocklin, California, December 17, 2025
The California Beef Council has launched a new podcast, ‘Meat Up with California Ranchers,’ showcasing the state’s beef industry and its vibrant stories. With engaging narratives from ranchers and industry stakeholders, the podcast bridges the gap between consumers and the hard work of local ranching families. Each episode shares insights into cattle care and ranching traditions, coinciding with holiday content from the CBC. The podcast aims to foster community connections and appreciation for local agriculture.
Discover the ‘Meat Up with California Ranchers’ Podcast
Explore California’s Beef Industry Through Engaging Stories
Rocklin, California – The California Beef Council (CBC) has recently unveiled an exciting new podcast series titled “Meat Up with California Ranchers,” dedicated to providing listeners with a comprehensive glimpse into the state’s vibrant beef industry. This innovative initiative is designed to bridge the gap between consumers and the hardworking individuals, families, and communities devoted to beef production in California. With a focus on sharing the narratives and insights of ranchers, this podcast not only highlights the resilience and entrepreneurial spirit of the industry but also underscores the importance of community connections.
The launch of this podcast coincides with the CBC’s holiday offerings, adding an engaging twist to traditional holiday content. Each episode features conversations with a variety of stakeholders in the beef industry, showcasing their unique stories, family histories, and commitment to cattle care and land stewardship. Such narratives are integral not only for understanding the industry but also for appreciating the cultural heritage linked to California’s ranching traditions.
Highlighting Noteworthy Guests
The podcast hosts a diverse range of guests, including:
- Alli and Bryce Fender, the innovative co-owners of the Flying F Ranch in San Diego County, who passionately advocate for quality in beef production.
- Nicole Morris, recognized for her contributions as a fourth-generation dairy farmer and a college professor who advocates for future generations in agriculture.
- Jimmy and Steven Maxey, a dynamic father and son duo at the forefront of evolving California’s beef market through community-driven projects.
- Rizpah Bellard, a dedicated social entrepreneur connecting children with the origins of their food.
- Betsy Behlen and Brooke Helsel, who embody a century-long family legacy in ranching at the Dot Seven Ranch.
- Jack Hoekstra, continuing his family’s dairying traditions with a focus on innovation and sustainability.
- Mike and Matt Byrne, representing regenerative ranching practices combined with a strong conservation ethos.
Podcast Details and Availability
Hosted by Monti Rossetti and produced in collaboration with Hearst StoryStudio, “Meat Up with California Ranchers” is now accessible on major platforms like Apple Podcasts and Spotify. This is a great opportunity for listeners to gain insights into the complexities of beef production while supporting local entrepreneurs and their craft during the holiday season. Alongside the podcast, the CBC has also released other festive content such as guides for holiday beef recipes and dinner parties, enriching the culinary experience for consumers.
The Role of the California Beef Council
Founded in 1954, the California Beef Council serves as the backbone of promotion, research, and education for the California beef industry. The CBC’s mission highlights the significance of clear communication and innovative strategies to bolster beef demand, bringing both community and economic benefits. This is particularly noteworthy as the demand for beef evolves, both domestically and globally.
Understanding the Beef Checkoff Program
The Beef Checkoff Program, a nationwide initiative established as part of the 1985 Farm Bill, plays a pivotal role in strengthening the industry’s promotion and research efforts. By assessing $1 per head on the sale of live domestic and imported cattle, states retain a portion of this fee to directly support local initiatives aimed at enhancing beef visibility and understanding among consumers.
Conclusion
As the podcast “Meat Up with California Ranchers” continues to unfold, it becomes increasingly clear that the stories of California’s beef industry are vital for understanding and supporting local agriculture. This initiative beautifully illustrates the entrepreneurial efforts of ranchers and their families who continue to adapt and thrive, underlining the potential for reduced regulatory burden to further enhance economic growth in the region. For anyone interested in fostering local community ties and understanding where their food comes from, this podcast is a valuable resource.
Join the conversation about California’s beef industry and consider supporting local producers by tuning into the podcast or trying out some CBC’s holiday recipes. Engaging with local businesses not only enriches your holiday experiences but also strengthens our San Diego County economy, enabling it to flourish.
Frequently Asked Questions (FAQ)
What is the “Meat Up with California Ranchers” podcast?
The “Meat Up with California Ranchers” podcast is a new series launched by the California Beef Council, offering listeners an inside look into California’s beef industry by featuring conversations with cattle ranchers and beef producers from across the state.
Who are some of the guests featured on the podcast?
Notable guests include Alli and Bryce Fender of the Flying F Ranch, Nicole Morris, a fourth-generation dairy farmer, Jimmy and Steven Maxey, a father and son team shaping California’s beef industry, Rizpah Bellard, a social entrepreneur, Betsy Behlen and Brooke Helsel of the Dot Seven Ranch, Jack Hoekstra, a third-generation dairyman, and Mike and Matt Byrne of the Robert A. Byrne Company.
Where can I listen to the podcast?
The podcast is available on Apple Podcasts, Spotify, and other major podcast platforms.
What is the mission of the California Beef Council?
The California Beef Council’s mission is to amplify the voice of the California beef industry to strengthen beef demand through innovative promotions, research, and open communication.
What is the Beef Checkoff Program?
The Beef Checkoff Program, established as part of the 1985 Farm Bill, assesses $1 per head on the sale of live domestic and imported cattle, with states retaining up to 50 cents on the dollar to support national beef promotion and research efforts.
Key Features of the “Meat Up with California Ranchers” Podcast
| Feature | Description |
|---|---|
| Podcast Title | “Meat Up with California Ranchers” |
| Launch Date | December 16, 2025 |
| Hosts | Monti Rossetti |
| Production Partner | Hearst StoryStudio |
| Availability | Apple Podcasts, Spotify, and other major podcast platforms |
| Notable Guests | Alli and Bryce Fender, Nicole Morris, Jimmy and Steven Maxey, Rizpah Bellard, Betsy Behlen and Brooke Helsel, Jack Hoekstra, Mike and Matt Byrne |
| Associated Content | The Ultimate Guide to Holiday Beef, Reinvent the Holiday Progressive Dinner Party, Holiday Treasures on a Budget, Holiday Beef & Beverage Pairings |
| California Beef Council Mission | To amplify the voice of the California beef industry to strengthen beef demand through innovative promotions, research, and open communication |
| Beef Checkoff Program | Established as part of the 1985 Farm Bill, assesses $1 per head on the sale of live domestic and imported cattle, with states retaining up to 50 cents on the dollar to support national beef promotion and research efforts |
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