News Summary
Marvel Studios is set to launch its Treatz Truck at Comic-Con, providing free ice cream and exclusive merchandise from July 24 to July 27. Positioned behind the Omni hotel, the truck will engage fans with the film ‘Thunderbolts’, featuring characters like Yelena Belova and Bucky Barnes. The event will include interactive experiences and themed photo sessions. Fans can also look forward to the film’s upcoming digital release on July 1 and physical formats on July 29, making this a key attraction for Marvel enthusiasts.
San Diego – Marvel Studios is launching a special promotional event for its upcoming film “Thunderbolts” by introducing the Treatz Truck, which will offer free ice cream and exclusive merchandise during the San Diego Comic-Con. The Treatz Truck will be stationed behind the Omni hotel from Thursday, July 24 to Sunday, July 27, providing fans with the chance to engage with the film’s themes and characters. This exciting initiative is part of a broader campaign leading up to the film’s release, making it a must-visit attraction for attendees.
The film “Thunderbolts,” which features a cast of unique characters including Yelena Belova, Bucky Barnes, and Red Guardian, will be available for digital download starting July 1 and is set to be released on 4K UHD, Blu-ray, and DVD on July 29. Fans of the Marvel Cinematic Universe can look forward to a thrilling experience at Comic-Con, including opportunities for themed photo sessions with special installations.
Located at the MLK Walkway right across from the Convention Center, the Treatz Truck aims to create an engaging fan experience filled with interactive moments. It is a part of a promotional tour that will also stop at several hotspots in Southern California before reaching San Diego, including:
- Santa Monica, 3rd Street, 1300 Block, CA 90401
- Huntington Beach, Main Street Block Party, 100 Block of Main Street, CA 92648
- Hermosa Beach, Schumacher Plaza at Hermosa Beach Pier, 1 Pier Ave, CA 90254
The plot of “Thunderbolts” follows a team of disaffected antiheroes who face their pasts while navigating a high-stakes mission orchestrated by Valentina Allegra de Fontaine. This intriguing narrative aims to explore the complexities of redemption and morality through characters such as Ghost, Taskmaster, and John Walker, all of whom bring their own unique backgrounds and challenges to the table.
Marvel describes the Thunderbolts as an “unconventional team of antiheroes,” emphasizing the diversity of skills and personalities among its members. The film is set to cap off Marvel’s Phase 5 slate of movies, and is currently scheduled for release on July 25, 2025. Marvel Studios’ president, Kevin Feige, has highlighted the unique dynamics and interactions within the anti-hero team, generating excitement among fans eager to see how these characters will unfold on screen.
As Comic-Con approaches, the Treatz Truck stands to become a focal point for Marvel enthusiasts, offering them not just a taste of free ice cream but also a tangible connection to the upcoming blockbusters. This promotional event reflects Marvel’s continued commitment to engaging its audience and building excitement about its future projects.
In summary, the Treatz Truck will deliver an interactive and enjoyable experience for fans from July 24 to July 27 at Comic-Con, ahead of the imminent release of “Thunderbolts” on digital platforms and physical media. Attendees can look forward to exclusive ice cream treats, merchandise, and a sneak peek into the universe of their favorite antiheroes.
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Additional Resources
- SDCC Blog: Marvel Studios at Comic-Con 2025
- That Hashtag Show: Thunderbolts Treatz Truck Road Trip
- Wikipedia: Marvel Cinematic Universe
- ET Online: Marvel’s Thunderbolts Previews
- The Comics Beat: Thunderbolts MCU Phase Six
Author: STAFF HERE SAN DIEGO WRITER
SAN DIEGO STAFF WRITER The SAN DIEGO STAFF WRITER represents the experienced team at HERESanDiego.com, your go-to source for actionable local news and information in San Diego, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Comic-Con International, San Diego County Fair, and San Diego Pride Festival. Our coverage extends to key organizations like the San Diego Regional Chamber of Commerce and United Way of San Diego County, plus leading businesses in biotechnology, healthcare, and technology that power the local economy such as Qualcomm, Illumina, and Scripps Health. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.
