New York City, NY, December 5, 2025
Kind North America has appointed Brian Sorenson as Chief Customer Officer (CCO) to boost its leadership team and support growth in the competitive North American snack market. Sorenson brings extensive experience in the consumer packaged goods sector and will oversee the sales organization to explore growth opportunities. This appointment is part of Kind’s broader strategy to enhance its leadership in response to evolving market demands and consumer preferences towards healthier snacks.
Kind North America Expands Leadership Team with New CCO
Brian Sorenson Brings Extensive Experience to Drive Growth
New York City, NY — Kind North America, a subsidiary of Mars Inc., is marking significant advancements in its leadership with the appointment of Brian Sorenson as Chief Customer Officer (CCO). Sorenson comes with a robust background in the consumer packaged goods industry, having previously served as Chief Sales Officer at Deep Indian Kitchen along with various leadership roles at Factory LLC, Advantage Solutions, Nestlé, and PowerBar. He holds a bachelor’s degree in business administration and marketing from San Diego State University.
In his new position, Sorenson is set to oversee Kind North America’s sales organization, which is focused on strategic planning and exploring growth opportunities across all sales channels. This strategic move is part of Kind’s broader effort to bolster its leadership team and enhance its growth trajectory in the competitive North American market.
Strategic Leadership Moves
Sorenson’s hiring is part of a series of tactical appointments by Kind North America, following the installation of Russell Stokes as CEO in October 2021 and Jon Craig as CFO in October 2024. These leadership transitions exhibit Kind’s vigorous commitment to expanding its footprint in the North American market as it aligns its operational goals with evolving industry demands.
Growth and Mission Alignment
With the current trends leaning towards healthier snacking options, Sorenson’s extensive experience will be pivotal in reinforcing Kind North America’s mission to create a kinder and healthier world through nutritious snacks. The company adheres to what is known as the KIND Promise, a set of nutrition principles that facilitate innovation and product development.
Anticipated Impact on the Snack Market
By appointing experienced leaders like Brian Sorenson, Kind North America is not just filling roles but strategically positioning itself to capture more market share. As consumers increasingly gravitate towards health-conscious snacks, Kind is reinforcing its leadership to drive growth and meet shifting consumer behaviors effectively.
Key Features of Kind North America’s Recent Leadership Appointments
| Leadership Position | Appointee | Appointment Date | Previous Role | Relevant Experience |
|---|---|---|---|---|
| Chief Customer Officer | Brian Sorenson | December 2025 | Chief Sales Officer at Deep Indian Kitchen | Leadership roles at Factory LLC, Advantage Solutions, Nestlé, and PowerBar; Bachelor’s degree in business administration and marketing from San Diego State University |
| Chief Executive Officer | Russell Stokes | October 2021 | Chief Growth Officer at Kind | Over two decades of experience leading global teams; Passion for Kind’s vision and purpose |
| Chief Financial Officer | Jon Craig | October 2024 | Not specified | Over 15 years of global business and finance experience; Oversees financial and business strategy to support long-term growth objectives |
Conclusion
The strategic leadership appointments at Kind North America emphasize the importance of having experienced professionals to guide the company through an evolving snack market landscape. By committing to these advancements, Kind is poised for growth and innovation while remaining aligned with its mission of promoting health and kindness. It is an exciting time for business development in the North American market, and community engagement will continue to be a vital component of successful economic growth in San Diego and beyond.
Frequently Asked Questions (FAQ)
Who is Brian Sorenson?
Brian Sorenson is the newly appointed Chief Customer Officer of Kind North America. He has extensive experience in the consumer packaged goods industry, having held leadership roles at Deep Indian Kitchen, Factory LLC, Advantage Solutions, Nestlé, and PowerBar. He holds a bachelor’s degree in business administration and marketing from San Diego State University.
What is the role of Chief Customer Officer at Kind North America?
As Chief Customer Officer, Brian Sorenson will oversee Kind North America’s sales organization, focusing on strategic planning and growth opportunities across all sales channels. This role is crucial for driving the company’s growth and expanding its presence in the North American market.
What other recent leadership changes have occurred at Kind North America?
In October 2021, Russell Stokes was appointed as CEO of Kind North America. In October 2024, Jon Craig was named CFO of the company. These appointments are part of Kind’s strategy to strengthen its leadership team and support growth in the North American market.
What is the KIND Promise?
The KIND Promise is a set of nutrition principles that have guided Kind’s innovation since its founding. It reflects the company’s commitment to creating a kinder and healthier world through its range of nutritious snacks.
How does Brian Sorenson’s appointment impact Kind North America’s growth objectives?
Brian Sorenson’s appointment as Chief Customer Officer is expected to strengthen Kind North America’s leadership team and support the company’s growth objectives in the competitive North American snack market. His extensive experience in the consumer packaged goods industry will be instrumental in driving strategic initiatives and accelerating performance.
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