HBO Max Presents Immersive Experiences at Comic-Con

A lively scene from HBO Max's Comic-Con events with fans enjoying entertainment.

News Summary

HBO Max will host immersive events for ‘Peacemaker’ and ‘IT: Welcome to Derry’ at Comic-Con 2025 in San Diego. Attendees can enjoy activities like Peacefest, featuring live music and gaming, along with a panel discussion with cast members. The event will also include a special outdoor installation for ‘IT: Welcome to Derry’, enhancing fan engagement and excitement for upcoming releases.

San Diego Hosts HBO Max Experiences at Comic-Con 2025

HBO Max will present immersive experiences for the series Peacemaker and IT: Welcome to Derry at the upcoming San Diego Comic-Con (SDCC) 2025, scheduled for July 24 to July 26. The two events promise to engage fans with unique activities, attractions, and previews of the latest season and film adaptations.

Peacefest: A Celebration of Peacemaker

The first activation, called Peacefest, will be located at the Nova SD Club in downtown San Diego. This vibrant event is inspired by the chaotic glam rock of the 1980s, mirroring the energetic style of the Peacemaker series. Peacefest will run from July 24 to July 26, with entry free for all attendees who make a reservation at peacefest2025.com. Participants must be 21 years or older to attend.

Peacefest hours are as follows:

  • July 24: 11:00 AM – 8:30 PM
  • July 25: 11:00 AM – 8:30 PM
  • July 26: 1:00 PM – 2:00 PM (General)
  • July 26: 7:00 PM – 10:00 PM (Invite-only VIP press night)

The activation will feature a variety of attractions, including live music, themed games, character booths, and exclusive merchandise. Noteworthy highlights include:

  • Harcourt’s KO Corner Bar
  • Economos’ Mortal Kombat gaming station
  • Vigilante’s Hero S*** Merch Shop

One of the unique aspects of Peacefest is the chance for attendees to meet Eagly, the beloved sidekick of Peacemaker, in partnership with the American Eagle Foundation. However, there will be limited opportunities available for fans to engage with this character.

Panel Discussion and Trailer Release

A Peacemaker panel discussion is scheduled for July 26 from 3:30 PM to 4:30 PM in Hall H. This session will feature showrunner James Gunn, along with cast members John Cena and Danielle Brooks, who will discuss the latest developments for the series. The global trailer for Peacemaker Season 2 is also set to debut during this panel.

IT: Welcome to Derry Experience

In addition to Peacefest, HBO Max will also promote IT: Welcome to Derry with an engaging outdoor installation. Attendees will find roaming Pennywise-inspired pedicabs in the Gaslamp Quarter, offering complimentary rides and chilling sweets to enhance the event’s eerie theme. Free ice cream will be distributed as part of this activation, adding a fun twist to the experience.

A special sneak peek of IT: Welcome to Derry will be presented on July 26 from 9:15 PM to 9:45 PM in Room 6DE. The renowned director duo, Andy and Barbara Muschietti, will host this exclusive viewing, generating excitement for the upcoming release.

Upcoming Releases

Peacemaker Season 2 is set to premiere on August 21, while IT: Welcome to Derry is expected to make its debut in October 2025. Both events at San Diego Comic-Con offer fans a unique opportunity to engage with their favorite characters and get an exclusive first look at the upcoming seasons.

As excitement builds for Comic-Con 2025, the immersive experiences provided by HBO Max serve to enhance fan engagement and anticipation for these highly-anticipated releases.

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Additional Resources

STAFF HERE SAN DIEGO WRITER
Author: STAFF HERE SAN DIEGO WRITER

SAN DIEGO STAFF WRITER The SAN DIEGO STAFF WRITER represents the experienced team at HERESanDiego.com, your go-to source for actionable local news and information in San Diego, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Comic-Con International, San Diego County Fair, and San Diego Pride Festival. Our coverage extends to key organizations like the San Diego Regional Chamber of Commerce and United Way of San Diego County, plus leading businesses in biotechnology, healthcare, and technology that power the local economy such as Qualcomm, Illumina, and Scripps Health. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.

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