San Diego, January 10, 2026

Farmers Insurance has announced that 2026 will mark its final year as title sponsor of the Farmers Insurance Open at Torrey Pines Golf Course after a 17-year partnership. The company has made significant contributions to the San Diego community, including $20 million in charitable donations and extensive volunteer hours. Although stepping down from this role, Farmers Insurance remains committed to the golf community through its partnership with an innovative indoor golf league co-founded by Tiger Woods.

San Diego, California

Farmers Insurance Exits Torrey Pines Tournament Sponsorship

After 17 years, Farmers Insurance announces 2026 will be its last year as title sponsor of the Farmers Insurance Open at Torrey Pines Golf Course.

Farmers Insurance has confirmed that it will conclude its title sponsorship of the annual PGA Tour event at Torrey Pines Golf Course in San Diego after the 2026 tournament. Since beginning its sponsorship in 2010, the insurance company has contributed significantly to the San Diego community through various charitable efforts, leaving a lasting impact over the course of 17 years. This year’s tournament is scheduled to run from January 29 to February 1, 2026.

Through its partnership, Farmers Insurance has played a vital role in supporting local initiatives, with the PGA Tour expressing gratitude for the contributions made during the sponsorship tenure. Notably, the Century Club of San Diego, responsible for organizing the event, has reported that Farmers has facilitated around $20 million in charitable donations, alongside $5 million in in-kind contributions and an impressive 12,000 hours of volunteer work.

Commitment to Golf and Community

While Farmers Insurance is stepping back from its role as the title sponsor, the company remains committed to the golf community. In December 2024, it was named a founding partner and the official insurance partner of TGL, an innovative indoor golf league co-founded by renowned golfer Tiger Woods. This demonstrates Farmers Insurance’s ongoing dedication to promoting golf and fostering community engagement.

The Legacy of the Farmers Insurance Open

The Farmers Insurance Open boasts a rich history at Torrey Pines Golf Course, where it has been hosted for 59 years. The 2026 tournament will account for the 73rd PGA Tour event in San Diego since its inception in 1952, reinforcing the area’s status as a significant player in the world of professional golf. As the date approaches, the event organizers are actively seeking new title sponsors to ensure the tournament’s continuity and expand its benefits for the San Diego community.

Local Impact and Community Involvement

The financial contributions from Farmers Insurance during its sponsorship extend far beyond event funding. The $20 million designated for charity has positively influenced various local causes, reflecting the small-business ethos of community support and resilience. Local entrepreneurs continue to flourish in San Diego, often rallying support for initiatives that enhance quality of life for residents and promote economic growth.

Looking Ahead

As current sponsors prepare to transition away, the search for prospective title sponsors raises an exciting prospect for continuous improvement in the San Diego CA business landscape. The combination of strong local commitment and entrepreneurial spirit is likely to attract new partnerships that could further enrich the Farmers Insurance Open and its associated charitable efforts.

Conclusion

Farmers Insurance’s impending departure from its long-held title sponsorship highlights the evolution of local business support in San Diego. As the community reflects on the substantial contributions made during the past 17 years, the emphasis remains on perseverance and adaptation. The opportunity for new partnerships presents an invigorating future for both the tournament and the San Diego community. Residents are encouraged to stay involved and support local businesses, as well as to keep an eye out for the upcoming Farmers Insurance Open in 2026.

Frequently Asked Questions (FAQ)

FAQ Schema in JSON-LD Format

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is the Farmers Insurance Open?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "The Farmers Insurance Open is an annual PGA Tour event held at Torrey Pines Golf Course in San Diego, California. It has been a significant fixture in the golf calendar for decades, attracting top players and fans worldwide."
      }
    },
    {
      "@type": "Question",
      "name": "When did Farmers Insurance become the title sponsor?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Farmers Insurance became the title sponsor of the tournament in 2010, marking the beginning of a 17-year partnership that will conclude after the 2026 event."
      }
    },
    {
      "@type": "Question",
      "name": "What charitable contributions were made during Farmers Insurance's sponsorship?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "During its sponsorship, Farmers Insurance contributed $20 million in charitable donations, $5 million in in-kind contributions, and 12,000 hours of volunteer time, benefiting various causes in the San Diego community."
      }
    },
    {
      "@type": "Question",
      "name": "Is Farmers Insurance still involved in golf sponsorships?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, despite ending its sponsorship of the Torrey Pines tournament, Farmers Insurance remains active in the golf community. In December 2024, the company was announced as a founding partner and official insurance partner of TGL, an indoor golf league co-founded by Tiger Woods."
      }
    },
    {
      "@type": "Question",
      "name": "What is the history of the Farmers Insurance Open?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "The Farmers Insurance Open has been held at Torrey Pines Golf Course for 59 years. The 2026 tournament will be the 73rd PGA Tour event in San Diego since 1952."
      }
    }
  ]
}

Key Features of the Article

Deeper Dive: News & Info About This Topic

HERE Resources

Del Mar’s Red Nose Run: A Community Gathering for Charity
Farmers Group Announces Layoffs While Seeking New Hires
San Diego Launches Navore Market to Connect Consumers and Farmers
California Pet Owners Face Rising Insurance Premiums

Author: STAFF HERE SAN DIEGO WRITER

The SAN DIEGO STAFF WRITER represents the experienced team at HERESanDiego.com, your go-to source for actionable local news and information in San Diego, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Comic-Con International, San Diego County Fair, and San Diego Pride Festival. Our coverage extends to key organizations like the San Diego Regional Chamber of Commerce and United Way of San Diego County, plus leading businesses in biotechnology, healthcare, and technology that power the local economy such as Qualcomm, Illumina, and Scripps Health. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.