News Summary
San Diego is marking the 50th anniversary of Cowles Mountain’s preservation, a significant milestone for environmental conservation in the city. Purchased in 1974 from housing developers, the mountain now attracts around one million hikers annually, supporting the community’s commitment to preserving natural landscapes. Recent developments, including new trail markers, highlight its ecological significance and history. The continued expansion of Mission Trails Regional Park enhances access to this beloved natural destination, reinforcing local pride and environmental stewardship.
San Diego is celebrating the 50th anniversary of the preservation of Cowles Mountain, the city’s highest peak, which was purchased from housing developers in 1974 for $2.2 million. The mountain attracts approximately 1 million hikers annually with its extensive network of trails, a significant increase from pre-pandemic numbers of around 800,000 hikers. This milestone highlights the community’s successful efforts to prevent overdevelopment and to advocate for environmental preservation.
Last month, the San Diego community unveiled new trail markers and descriptive panels on Cowles Mountain to commemorate its transformation and to educate visitors about its history and biodiversity. The acquisition of Cowles Mountain marked the inception of Mission Trails Regional Park, which currently encompasses over 8,000 acres and connects Cowles Mountain with nearby attractions such as Lake Murray, Fortuna Mountain, and Mission Gorge.
The landmark purchase occurred on the final day of 1974 amid rising concerns regarding environmental impacts and the effects of urban sprawl. Advocates for the preservation, including community leader and planner Dorothy Leonard, rallied support amid a growing environmental movement and a heightened awareness of Indigenous historical sites. Their campaigning included a critical aerial tour that allowed city and county officials to witness the land’s intrinsic value firsthand, which played a pivotal role in the successful preservation efforts.
In 1977, following widespread community approval for Proposition C, additional funding was secured to further expand Mission Trails Regional Park, with an increase of more than 2,500 acres acquired between 1981 and 1984. The park’s name was chosen through a community contest in 1979, reflecting the community’s pride and desire for a name that resonated with its history. Prior suggestions had included longer and less catchy alternatives.
In the ensuing years, more private properties have been acquired by both the city and the Mission Trails Regional Park Foundation, which has ambitions to expand the park to potentially cover 9,000 acres. Cowles Mountain, with its sweeping vistas of San Diego, including views of Point Loma and Coronado, has become a beloved destination for both residents and visitors alike.
The surge in hiking activity during the COVID-19 pandemic has underscored the community’s appreciation for accessible natural landscapes and outdoor experiences. Cowles Mountain serves as an emblem of San Diego’s dedication to conserving its natural heritage for future generations. The park has fostered a profound sense of local pride, encouraging community members to engage with nature and promoting environmental stewardship.
In conclusion, the 50-year legacy of Cowles Mountain stands testament to the power of community advocacy against development pressures. It exemplifies the impact of dedicated individuals and groups working together to ensure the preservation of vital natural landscapes, thus fostering connections between people and nature in a rapidly urbanizing world.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- San Diego Union-Tribune: Cowles Mountain Icon
- NBC San Diego: Shooting Incident on Cowles Mountain
- Times of San Diego: Man Sentenced for Cowles Mountain Shooting
- Encyclopedia Britannica: Cowles Mountain
- Google Search: Cowles Mountain

Author: STAFF HERE SAN DIEGO WRITER
SAN DIEGO STAFF WRITER The SAN DIEGO STAFF WRITER represents the experienced team at HERESanDiego.com, your go-to source for actionable local news and information in San Diego, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Comic-Con International, San Diego County Fair, and San Diego Pride Festival. Our coverage extends to key organizations like the San Diego Regional Chamber of Commerce and United Way of San Diego County, plus leading businesses in biotechnology, healthcare, and technology that power the local economy such as Qualcomm, Illumina, and Scripps Health. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.