News Summary
San Diego welcomes the reopening of Beard Papa’s, a popular Japanese bakery chain, on August 30, 2025. Located in Kearny Mesa’s Convoy District, this new establishment aims to delight customers with customizable cream puffs that became a local favorite. After the closure of its La Jolla location, Beard Papa’s returns with a diverse menu of flavors and a grand opening giveaway to attract both loyal fans and new visitors eager for these delicious treats.
San Diego is set to welcome back the popular Japanese bakery chain, Beard Papa’s, with a grand reopening scheduled for August 30, 2025. The new location will be situated in Kearny Mesa’s Convoy District at 4488 Convoy St., Suite E. This new establishment aims to bring back the delightful, customizable cream puffs that captivated local customers during Beard Papa’s previous stint in La Jolla.
The upcoming location is conveniently located in a small plaza directly across from a 7-Eleven, making it easily accessible for both local residents and passersby. Beard Papa’s previously operated a location on Girard Avenue in La Jolla, which unfortunately closed last year, leaving a gap in the market for their beloved pastries.
As of now, Beard Papa’s operates 16 locations throughout California, contributing to a total of approximately 500 locations worldwide. The chain has made its mark across 11 states in the U.S., gaining immense popularity since its inception in 1999 in Osaka, Japan. At the core of Beard Papa’s appeal is its signature double-layered choux pastry, known for its pie crust outer layer filled with rich vanilla custard cream.
Customers at Beard Papa’s can expect a diverse menu of customizable cream puff options. They have the freedom to choose from an array of shell flavors, including original, chocolate eclair, and strawberry, along with unique experimental flavors such as Oreo cookie crumble, honey butter, and ube. Filling options are equally varied, featuring vanilla, green tea, or chocolate, allowing patrons to craft their ideal dessert.
In celebration of its grand reopening, Beard Papa’s has announced plans to host a giveaway on opening day, where customers can win free cream puffs, gift cards, or exclusive merchandise. This promotional event aims to ramp up excitement for the return of the popular bakery and encourage community participation.
As Beard Papa’s prepares to reopen its doors, it not only brings a beloved brand back to San Diego but also enhances the food landscape of the Convoy District. With its roots in Japan and its offerings tailored to a wide range of tastes, Beard Papa’s hopes to attract both longtime fans and new customers eager to try their signature treats.
The grand opening event is anticipated to draw significant attention, given the business’s past popularity in the region. Anyone interested in attending the opening festivities or learning more can find updates on Beard Papa’s official website. The return of Beard Papa’s signifies not just the reopening of a bakery but also the enduring demand for unique and customizable desserts in the San Diego market.
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Additional Resources
- Fox 5 San Diego: Beard Papa’s San Diego
- San Diego Eater: Beard Papa’s Opening in La Jolla
- San Diego Magazine: Le Parfait Paris Expansion
- San Diego Union Tribune: Le Parfait Paris Owners Double Down
- Wikipedia: Beard Papa’s
Author: STAFF HERE SAN DIEGO WRITER
SAN DIEGO STAFF WRITER The SAN DIEGO STAFF WRITER represents the experienced team at HERESanDiego.com, your go-to source for actionable local news and information in San Diego, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Comic-Con International, San Diego County Fair, and San Diego Pride Festival. Our coverage extends to key organizations like the San Diego Regional Chamber of Commerce and United Way of San Diego County, plus leading businesses in biotechnology, healthcare, and technology that power the local economy such as Qualcomm, Illumina, and Scripps Health. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.
