Chula Vista, January 13, 2026
Chula Vista welcomes a new Bath & Body Works location in the Palomar Trolley Center, the second store in the city. The spacious 3,232 square foot store features a wide array of body creams, lotions, and fragrances, highlighting the brand’s commitment to growth and customer engagement. This expansion is part of Bath & Body Works’ strategy to modernize retail, attract younger shoppers, and adapt to consumer preferences by moving into off-mall locations.
Chula Vista, CA
Bath & Body Works Expands with New Store in Chula Vista
Chula Vista welcomes the latest Bath & Body Works store, the second location in the city, located in the Palomar Trolley Center. The new spacious store spans 3,232 square feet, showcasing an array of body creams, lotions, fragrance mists, and more. The brand’s expansion underscores its dedication to growth and customer engagement in the community.
Store Details
- Location: 632 Palomar St., Chula Vista, CA
- Store Size: 3,232 square feet
- Operating Hours: Monday to Saturday: 10 a.m. – 9 p.m.; Sunday: 11 a.m. – 6 p.m.
Product Offerings
The new Chula Vista Bath & Body Works features a wide selection of the brand’s popular products, including:
- Body Care: Body creams and lotions
- Fragrances: Fragrance mists and candles
- Hand Care: Hand soaps
- Home Fragrances: Diffusers
Company Expansion Strategy
This opening aligns with Bath & Body Works’ broad strategy of growth and innovation. The retailer is implementing new store concepts like the Gingham+ design, aimed at modernizing retail through advanced technology and an enhanced shopping experience. This initiative seeks not only to attract younger shoppers but also to adapt to the evolving consumer behavior that favors accessible shopping environments beyond traditional malls. Presently, nearly 60% of the company’s North American stores are located outside typical mall settings.
Additional Locations in San Diego County
Alongside the new Chula Vista store, Bath & Body Works continues to strengthen its presence in San Diego County, with locations in:
- Carlsbad
- Chula Vista
- El Cajon
- Encinitas
- Escondido
- La Mesa
- National City
- San Diego
- Santee
These outlets cater to diverse customer preferences, offering residents a variety of high-quality personal care products.
About Bath & Body Works
Bath & Body Works is a globally recognized retailer specializing in a broad range of personal care, fragrance, and home products. The company is committed to expanding its market presence in response to customer demand and preferences.
Contact Information
For further details regarding the new Chula Vista location or to explore other stores, customers can visit the official Bath & Body Works website or reach the store directly.
Related News
- Bath & Body Works Introduces Gingham+ Store Concept to Enhance Gen Z Appeal
- Bath & Body Works Opens New Gingham+ Store at Cypress Towne Center
- Bath & Body Works Doubles Down on Gen Z Popularity, Brings its Products to College Campuses
FAQ
What products are available at the new Bath & Body Works store in Chula Vista?
The store offers a range of products, including body creams, lotions, fragrance mists, candles, hand soaps, and home fragrance diffusers.
What are the operating hours of the new store?
The store operates Monday to Saturday from 10 a.m. to 9 p.m., and Sunday from 11 a.m. to 6 p.m.
Where is the new store located?
The store is located at 632 Palomar St., Chula Vista, CA.
How many Bath & Body Works locations are there in San Diego County?
Bath & Body Works operates several locations in San Diego County, including stores in Carlsbad, Chula Vista, El Cajon, Encinitas, Escondido, La Mesa, National City, San Diego, and Santee.
What is the Gingham+ store concept?
The Gingham+ store concept is a new design introduced by Bath & Body Works, featuring modern technology, an updated layout, and dedicated zones for specific product categories to enhance the shopping experience.
Key Features
| Feature | Details |
|---|---|
| Store Location | 632 Palomar St., Chula Vista, CA |
| Store Size | 3,232 square feet |
| Operating Hours | Monday to Saturday: 10 a.m. – 9 p.m.; Sunday: 11 a.m. – 6 p.m. |
| Product Offerings | Body creams, lotions, fragrance mists, candles, hand soaps, home fragrance diffusers |
| Expansion Strategy | Introduction of Gingham+ store concept, increased presence in off-mall locations |
| Additional Locations in San Diego County | Carlsbad, Chula Vista, El Cajon, Encinitas, Escondido, La Mesa, National City, San Diego, Santee |
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