Times Square, New York City, February 6, 2026
The California Business and Industrial Alliance (CABIA) unveiled a provocative billboard in Times Square, criticizing Governor Gavin Newsom’s record on high taxes and homelessness during Super Bowl week. The billboard features a striking image of Newsom in a New York Jets jersey, paired with the slogan, ‘His record is worse than the Jets.’ This attention-grabbing campaign aims to address ongoing challenges in California and encourage public discourse surrounding governance and economic issues.
California Business Group’s Billboard in Times Square Criticizes Newsom
Business Alliance Highlights California’s Challenges During Super Bowl Week
In an unconventional move, a California business group has taken to the bright lights of New York City to air its grievances about California Governor Gavin Newsom. With the unveiling of a provocative billboard in Times Square on February 3, 2026, the California Business and Industrial Alliance (CABIA) aims to draw national attention to ongoing issues in California, particularly high taxes and the state’s persistent homelessness crisis. Positioned strategically during Super Bowl week, this billboard is both an eye-catching advertisement and a political statement.
The captivating billboard features an image of Governor Newsom clad in a New York Jets jersey, accompanied by the bold message: “His record is worse than the Jets. #1 in High Taxes and Homelessness.” The choice of the New York Jets as a comparison point is particularly pointed, given the team’s struggles, finishing the 2025 NFL season with a dismal 3-14 record, which has frustrated its fan base.
Addressing Key Issues
Governor Newsom has faced mounting criticism over California’s ongoing homelessness crisis, which according to a state audit from 2024, lacks comprehensive tracking despite the allocation of $24 billion towards combating the issue. Furthermore, California continues to grapple with one of the highest tax burdens and costs of living in the nation, creating challenges for both residents and entrepreneurs.
The billboard’s placement in Times Square, famed for its bustling atmosphere and international viewership, is a calculated effort by CABIA to amplify its critique of Newsom’s administration. Founder Tom Manzo articulated that the goal is to scrutinize Newsom’s proposed national ambitions in light of his performance within California, offering a tangible example of how public discourse can reflect governance issues.
Public Reactions and Implications
The juxtaposition of Newsom with the Jets has sparked discussions surrounding the effectiveness of political messaging in prominent public spaces. This high-profile advertising campaign serves as a focal point for debates on governance and public policy in California. Observers are left to ponder whether such dramatic comparisons can generate the change that critics hope to see or if they simply contribute to partisan divisions in a state known for its political complexities.
The Impact on Business and Community
Efforts like this billboard not only bring attention to specific political issues but also open up a larger conversation regarding the economic climate in California. Entrepreneurs and small business owners across San Diego and beyond continue to face headwinds created by high taxes, with many advocating for a reduction in regulatory burdens to foster a more conducive environment for growth. Increased scrutiny of leadership could lead to calls for new policies that prioritize economic innovation and community investment.
Conclusion: Engaging with Local Governance
The billboard initiative serve as a reminder for Californians and beyond to remain engaged with local governance matters. As economic challenges persist, the ethos of promoting business resilience and entrepreneurial innovation remains vital. This provocative message in Times Square invites stakeholders to consider the implications of governance on economic growth and quality of life in California. Encouragingly, such discussions can be a catalyst for change—be it through local advocacy or supporting policies that align with fostering a thriving business environment.
Frequently Asked Questions (FAQ)
What is the content of the billboard unveiled in Times Square?
The billboard features California Governor Gavin Newsom in a New York Jets jersey with the message: “His record is worse than the Jets. #1 in High Taxes and Homelessness.”
Who funded the billboard?
The billboard was funded by the California Business and Industrial Alliance (CABIA), a Los Angeles-based trade organization.
What is the significance of the New York Jets comparison?
The comparison to the New York Jets, who have had a poor performance record, is used to criticize Governor Newsom’s leadership, particularly regarding high taxes and homelessness in California.
How long will the billboard be displayed?
The billboard is scheduled to remain up until February 10, 2026.
What are the criticisms faced by Governor Newsom?
Governor Newsom has been criticized for California’s high taxes and persistent homelessness crisis, despite significant state spending.
Key Features of the Billboard
| Feature | Description |
|---|---|
| Location | Times Square, New York City, at the corner of 43rd Street and Broadway |
| Content | Image of Governor Gavin Newsom in a New York Jets jersey with the message: “His record is worse than the Jets. #1 in High Taxes and Homelessness.” |
| Funding Organization | California Business and Industrial Alliance (CABIA) |
| Display Duration | Until February 10, 2026 |
| Purpose | Criticize Governor Newsom’s leadership on taxes and homelessness in California |
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