San Diego, CA, January 22, 2026
QDOBA Mexican Eats is aggressively expanding its presence in the Eastern and Mountain West regions of the U.S. as it plans to double its footprint by 2032. With nearly 90 new restaurants planned across key states in the East and significant acquisitions in the Mountain West, QDOBA aims to tap into the growing demand for fast-casual dining. The brand’s commitment to quality and local economies is evident in its partnerships with experienced franchise operators in these regions.
San Diego, CA
QDOBA’s Bold Expansion Strategy to Double U.S. Footprint
Rapid Growth Plans for a Prominent Fast-Casual Brand
QDOBA Mexican Eats, recognized as the nation’s rapidly growing #2 Mexican fast-casual restaurant brand, is ramping up its expansion efforts across the Eastern and Mountain West regions of the United States. The brand’s determined push aims to boost its presence in key markets, showcasing not only the resilience of fast-casual dining but also the entrepreneurial spirit driving local economies.
The announcement of various agreements and acquisitions in recent months highlights QDOBA’s commitment to capturing the fast-casual market share, fueled by demand for its vibrant, flavorful offerings. This strategic growth comes at a crucial time as consumers increasingly lean towards quick-service restaurant options that deliver quality food in an inviting atmosphere.
Expansion in the Eastern U.S.
In December 2025, QDOBA revealed exciting development agreements with top multi-unit operators, planning to establish nearly 90 new restaurants across Pennsylvania, New Jersey, and New York. This strategic endeavor focuses on high-demand markets and leverages the experience of established franchise partners, underscoring the brand’s commitment to thoughtful growth and expansion in the Eastern U.S.
Growth in the Mountain West
QDOBA’s expansion strategy extends to the Mountain West, where B Wild Investments, LLC, a franchise group led by Barry Dubin, made headlines in October 2025 by acquiring 20 QDOBA restaurants. This acquisition, consisting of 16 locations in Colorado and four in Alaska, signifies a vital step in the brand’s foothold in this region, aiming to meet the growing popularity of fast-casual dining.
Strategic Development Agreements
Further solidifying its growth strategy, QDOBA secured one of its largest development deals in September 2025. B Wild Investments committed to opening 50 new restaurants across Alaska, Utah, Nevada, Colorado, and New Mexico, with an immediate focus on markets like Salt Lake City, St. George, Albuquerque, Las Vegas, and areas surrounding Colorado Springs. This ambitious development plan highlights QDOBA’s strategic thinking and foresight in catering to expanding markets.
Overall Growth Trajectory
These expansion efforts align with QDOBA’s broader vision of doubling its U.S. footprint by 2032, further demonstrating the brand’s determination to strengthen its standing as a leader in the fast-casual dining sector. The continuous attraction of experienced franchise partners indicates a bullish outlook for future growth, contributing positively to the local economies by creating job opportunities and stimulating business activity.
Frequently Asked Questions (FAQ)
What recent expansion efforts has QDOBA undertaken in the Eastern U.S.?
In December 2025, QDOBA announced new development agreements with leading multi-unit operators to establish nearly 90 new restaurants across Pennsylvania, New Jersey, and New York. This expansion is part of QDOBA’s broader strategy to enhance its footprint in the Eastern U.S., with a focus on high-demand markets and experienced multi-unit operators.
What is the significance of B Wild Investments’ acquisition in the Mountain West?
In October 2025, B Wild Investments, LLC, led by Barry Dubin, acquired 20 QDOBA restaurants from a longtime franchise group. This acquisition includes 16 locations in Colorado and four in Alaska, marking a significant step in QDOBA’s expansion in the Mountain West region.
What are the details of QDOBA’s development agreement with B Wild Investments?
In September 2025, QDOBA secured one of its largest development deals, with B Wild Investments committing to open 50 new restaurants across Alaska, Utah, Nevada, Colorado, and New Mexico. The initial focus will be on markets such as Salt Lake City, St. George, Albuquerque, Las Vegas, and areas surrounding Colorado Springs.
What are QDOBA’s long-term growth objectives?
These initiatives contribute to QDOBA’s ambitious growth plans, aiming to double its U.S. footprint by 2032. The brand continues to attract experienced franchise partners, solidifying its position as a leader in the fast-casual dining sector.
Key Features of QDOBA’s Expansion Efforts
| Feature | Details |
|---|---|
| Eastern U.S. Expansion | Nearly 90 new restaurants planned across Pennsylvania, New Jersey, and New York as of December 2025. |
| Mountain West Growth | Acquisition of 20 restaurants in Colorado and Alaska by B Wild Investments in October 2025. |
| Development Agreement | 50 new restaurants to be opened across Alaska, Utah, Nevada, Colorado, and New Mexico, with initial focus on specific markets, as of September 2025. |
| Long-Term Growth Objective | Aiming to double U.S. footprint by 2032, with continued attraction of experienced franchise partners. |
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Author: STAFF HERE SAN DIEGO WRITER
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