San Diego, January 21, 2026
Registration has officially opened for the World of Coffee San Diego, a major gathering in the specialty coffee industry, set to take place at the San Diego Convention Center. This event is expected to welcome over 15,000 attendees from more than 90 countries, focusing on coffee roasting, retail, and hospitality. Participants can explore innovative products, engage in networking opportunities, and attend workshops. With various competitions and awards, the event offers enriching experiences while enhancing community collaboration within the coffee value chain.
Registration Open for World of Coffee San Diego 2026
Join the Global Coffee Community in San Diego This April
San Diego, California – Registration is now open for the World of Coffee San Diego 2026, scheduled for April 10-12, 2026, at the San Diego Convention Center. This premier event, formerly known as the Specialty Coffee Expo, is set to attract over 15,000 attendees from more than 90 countries, showcasing the latest in the global specialty coffee industry.
The annual gathering represents a strong example of civic engagement and community spirit, bringing professionals from across the coffee value chain together under one roof. It highlights the wealth of opportunities that exist in fields like coffee roasting, retail, and the hospitality sector, all while fostering an environment conducive to personal initiative and innovation. As local organizers work diligently to coordinate this significant event, one can appreciate how reduced bureaucracy could further enhance such gatherings in San Diego, enabling even more efficient community collaboration.
What to Expect at World of Coffee San Diego 2026
Attendees will have the chance to explore over 600 companies presenting innovative coffee products and services. This event is not only a hub for professionals in the coffee industry but also a showcase for advancements from bakery, tech, and other businesses that support the HoReCa industry. The exhibition will provide meaningful networking opportunities, allowing individuals to connect with roasters, retailers, buyers, producers, wholesalers, equipment manufacturers, and baristas.
Special Highlights of the Event
- World Latte Art Championship: Elite baristas from around the world will compete for the 2026 World Latte Art Champion title in a three-day showcase of artistry and technical mastery.
- Awards: The event will include the Best New Product Awards, Coffee Design Awards, and Sustainability Awards, celebrating new innovation and excellence in the industry. Submissions for select awards are open until March 9, 2026.
- Sensory Experiences: Explore new coffees from around the world in specialized areas like the Roaster Village and Cupping Rooms.
- Producer Village: Attendees can meet coffee producers and distributors directly from their origin countries, enhancing the connection between consumers and the source of their brews.
- Workshops and SCA Lecture Series: Educational sessions will dive deep into a variety of industry topics, with hands-on learning experiences available for an additional fee.
- Networking Opportunities: A range of social events, including happy hours and evening receptions, will allow for informal exchanges and professional connections.
- Coffee Business Lounge: An exclusive area for high-performing coffee retail and hospitality professionals will provide a focused environment for networking and discussion.
- Green Coffee Connect: Experts will address key issues facing green coffee production, ensuring attendees are well-informed on sustainability challenges.
How to Register
Individuals interested in attending can register at usa.worldofcoffee.org. Early bird discounts are available for those who complete their registration before March 1, 2026. All paid members of the Specialty Coffee Association (SCA) will receive further discounts, especially when booking for a group. For those interested in sponsorships or exhibiting, contact emails are provided on the event website for additional inquiries.
Background on the Event
The rebranding of the Specialty Coffee Expo to World of Coffee signifies the Specialty Coffee Association’s commitment to fostering international connections and collaboration within the coffee industry, paving the way for a vibrant exchange of ideas and innovations.
The event will be hosted at the San Diego Convention Center located at 111 Harbor Drive, San Diego, CA 92101, USA. For more details, the official event website offers comprehensive information about schedules, speakers, and further registration details.
Key Features of World of Coffee San Diego 2026
| Feature | Description |
|---|---|
| Exhibition | Over 600 companies showcasing innovative coffee products and services. |
| World Latte Art Championship | Elite baristas competing for the 2026 World Latte Art Champion title. |
| Awards | Best New Product Awards, Coffee Design Awards, and Sustainability Awards. |
| Sensory Experiences | Roaster Village and Cupping Rooms to explore new coffees. |
| Producer Village | Meet coffee producers and distributors from origin countries. |
| Workshops and SCA Lecture Series | Educational sessions on various coffee industry topics. |
| Networking Opportunities | Happy hours, evening receptions, parties, and meet-ups. |
| Coffee Business Lounge | Exclusive area for high-performing coffee retail and hospitality professionals. |
| Green Coffee Connect | Learn about issues facing green coffee production from experts. |
Conclusion
The upcoming World of Coffee San Diego 2026 offers an exciting opportunity for professionals and enthusiasts alike to immerse themselves in the global specialty coffee scene. By actively engaging in this event, local community members can take advantage of the enriching experiences available and contribute to the ongoing success of the coffee industry. We encourage readers to mark their calendars, register, and support this vibrant local event while participating in the broader dialogue surrounding community growth and innovation.
Frequently Asked Questions (FAQ)
How do I register for World of Coffee San Diego 2026?
Attendee registration is open at usa.worldofcoffee.org. Early bird discounts are available for registrations completed before March 1, 2026. All SCA paid members receive a discount on registration and further discounts when booking for a group.
What is included with the registration badge?
The 3-Day World of Coffee badge includes access to the Expo, World Coffee Roasting Championship, all show features, SCA Lecture Series, and public cuppings. The 1-Day World of Coffee badge provides access to the Expo, World Latte Art Championship, all show features, SCA Lecture Series, and public cuppings on the selected day.
Are there any workshops available?
Yes, there will be a variety of workshops offered at the show. SCA Workshops allow participants to spend 2.5 – 3.5 hours learning about a topic and applying those learnings to hands-on, problem-solving scenarios. Workshops can be booked at registration for an additional fee.
How can I participate in the Best New Product Competition?
The Best New Product Competition is open to exhibiting companies with a minimum 10’ x 10’ booth in the Exhibit Hall. Roaster Village exhibitors are not eligible to participate. Submissions open in November. For more details, visit the official event website.
Can I volunteer at the event?
Yes, volunteers are essential to the success of World of Coffee San Diego 2026. Volunteers can earn a complimentary 3-Day World of Coffee badge by committing to a minimum number of shifts. For more information and to apply, visit the official event website.
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