Encinitas, January 14, 2026
Pastaria Vivi, a handmade pasta shop and Italian specialty market, is opening in Encinitas this March. The establishment will feature fresh pasta made daily with various combinations, along with a selection of local products. Founders Chefs Brandon Jennings and William Treff aim to enrich the community with culinary experiences, including pasta-making classes and a subscription service for home-cooked meals. This new venture is set to become a local gem, enhancing the San Diego dining scene.
Encinitas, California – January 14, 2026
Pastaria Vivi: A New Handmade Pasta Shop Set to Enrich Encinitas
Discover how this local gem will bolster the San Diego community and culinary scene.
Pastaria Vivi, a new handmade pasta shop and Italian specialty market, is set to open in Encinitas this March, offering a unique dining experience that combines fresh, chef-driven pasta with a curated selection of Italian and local products.
Location and Concept
Located at 119 North El Camino Real, Suite G, Encinitas, CA 92024, Pastaria Vivi represents the vision of chefs Brandon Jennings and William Treff. The spacious 1,700-square-foot establishment will feature a fresh pasta counter, a 12-seat communal table, and a charming outdoor patio, designed to foster community engagement. The interior will incorporate imported Italian goods, such as Rampini Ceramics, as well as locally sourced items, forming a vibrant hub for residents and visitors alike.
Menu and Offerings
The menu at Pastaria Vivi will showcase Northern Italian-style pasta, made fresh daily with over 75 different pasta and sauce combinations, including tagliatelle, ravioli, tortellini, and vegan options. Seasonal specials will be introduced monthly to keep the menu dynamic. Beyond pasta, customers can look forward to house-made burrata, focaccia, charcuterie, desserts, a selection of Italian and local wines, olive oils, grains, dried goods, and artisan ceramics from Tuscany.
Subscription Service and Community Engagement
In an innovative twist, Pastaria Vivi plans to introduce a monthly “Pasta Drop” subscription box that will allow customers to enjoy a selection of fresh pasta and sauces at home. The team is also committed to actively engaging with the community by hosting pasta-making classes and participating in local farmers markets, including the Cardiff Farmers Market, further supporting local agriculture and fostering connections with the neighborhood.
Operating Hours
Pastaria Vivi will be open Monday through Friday from 10 a.m. to 7 p.m., and Saturday through Sunday from noon to 5 p.m., making it accessible for both working professionals and weekend visitors.
Background of the Founders
Chefs Brandon Jennings and William Treff bring extensive experience in Italian cuisine to the table. Treff’s background includes working at prominent establishments under the Barbara Lynch Gruppo and at the two Michelin-starred Lazy Bear in San Francisco. Meanwhile, Jennings has a rich culinary history, having served with Tao Group Hospitality and as the executive chef at Mille Fleurs in Rancho Santa Fe. With a shared enthusiasm for Italian food, they aim to enrich the Encinitas community by offering high-quality, handmade pasta in a welcoming environment.
Why Pastaria Vivi Matters
This new addition to Encinitas not only embodies the spirit of local entrepreneurial innovation but also highlights the advantages of a supportive business environment. Reduced regulation and a focus on community-oriented business models can stimulate local economies, making way for success stories like Pastaria Vivi to flourish. As San Diego continues to evolve, nurturing such entrepreneurial ventures can further enhance the area’s economic landscape.
Key Takeaways
Pastaria Vivi is poised to become a cornerstone of the Encinitas dining scene with its dedication to quality and community engagement. By supporting local businesses like Pastaria Vivi, residents can contribute to a thriving San Diego County economy that celebrates culinary creativity and local agriculture.
Frequently Asked Questions (FAQ)
What is Pastaria Vivi?
Pastaria Vivi is a chef-driven handmade pasta shop and Italian specialty market located in Encinitas, California. It offers fresh, daily-made pasta and sauces, along with a curated selection of Italian and local products.
When is Pastaria Vivi opening?
Pastaria Vivi is set to open in March 2026.
Where is Pastaria Vivi located?
The restaurant is located at 119 North El Camino Real, Suite G, Encinitas, CA 92024.
What are the operating hours?
Pastaria Vivi will operate Monday through Friday from 10 a.m. to 7 p.m., and Saturday through Sunday from noon to 5 p.m.
What menu items will be offered?
The menu will feature over 75 pasta and sauce combinations, including tagliatelle, ravioli, tortellini, and vegan extruded varieties. Seasonal specials will rotate monthly. Additional offerings include house-made burrata, focaccia, charcuterie, desserts, Italian and local wines, olive oils, grains, dried goods, and artisan ceramics from Tuscany.
Will there be a subscription service?
Yes, Pastaria Vivi plans to launch a monthly “Pasta Drop” subscription box, providing customers with a selection of fresh pasta and sauces for home cooking.
Will there be community events?
The team intends to host pasta-making classes and participate in local farmers markets, including the Cardiff Farmers Market, to engage with the community and support local agriculture.
Key Features of Pastaria Vivi
| Feature | Description |
|---|---|
| Location | 119 North El Camino Real, Suite G, Encinitas, CA 92024 |
| Opening Date | March 2026 |
| Operating Hours | Monday–Friday: 10 a.m.–7 p.m.; Saturday–Sunday: Noon–5 p.m. |
| Menu Offerings | Over 75 pasta and sauce combinations, including tagliatelle, ravioli, tortellini, and vegan extruded varieties; house-made burrata, focaccia, charcuterie, desserts, Italian and local wines, olive oils, grains, dried goods, and artisan ceramics from Tuscany. |
| Subscription Service | Monthly “Pasta Drop” subscription box providing fresh pasta and sauces for home cooking. |
| Community Engagement | Hosting pasta-making classes and participating in local farmers markets, including the Cardiff Farmers Market, to engage with the community and support local agriculture. |
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