San Diego, January 14, 2026
The Embassy Suites by Hilton San Diego La Jolla has been sold to Ascendant Capital Partners for $111 million, reflecting a significant market shift. Originally sold for $226.7 million, the hotel will see a $20 million renovation plan. The sale highlights current economic challenges affecting hotel valuations in San Diego.
Embassy Suites La Jolla Sells for $111 Million, Reflecting Market Shift
San Diego, CA – The Embassy Suites by Hilton San Diego La Jolla has been sold to Los Angeles-based investment firm Ascendant Capital Partners for $111 million, approximately half of its previous sale price four years ago. This 340-room all-suite hotel, located at 4550 La Jolla Village Drive, was acquired from BioMed Realty, an entity associated with Blackstone. The sale price equates to about $326,000 per room, a significant decrease from the $226.7 million, or $667,000 per room, it fetched in late 2021.
Ascendant Capital Partners plans to invest approximately $20 million in renovations to modernize guest rooms and public areas. The hotel, situated in the University Town Center submarket, is adjacent to UC San Diego’s campus and major corporate headquarters, including Illumina and Apple, positioning it to attract both corporate and university-related clientele.
The decline in sale price reflects broader market challenges, including higher interest rates and increased capital expenditures required for property improvements. These factors have led to a reduction in buyer interest and have impacted hotel valuations in the region.
Background on the Property
The Embassy Suites La Jolla, built in 1987, features 340 all-suite accommodations with separate living and sleeping areas. Amenities include an indoor pool, fitness center, business center, and meeting facilities totaling 4,316 square feet. The hotel is strategically located near major employment centers, educational institutions, and leisure destinations, making it a significant asset in the San Diego hospitality market.
Market Context
This sale is part of a broader trend in the San Diego hotel market, where properties have experienced fluctuations in value due to changing economic conditions. For instance, the Hilton La Jolla Torrey Pines was sold for $165 million in July 2024, reflecting a capitalization rate of 7.2% on net operating income for the trailing twelve months ended March 31, 2024.
Implications for the Hospitality Industry
The Embassy Suites La Jolla’s sale underscores the evolving dynamics of the hospitality industry, influenced by economic factors such as interest rates and capital market conditions. Investors and stakeholders are closely monitoring these trends to inform future investment decisions and property valuations in the region.
Key Features of the Embassy Suites La Jolla
| Feature | Details |
|---|---|
| Sale Price | $111 million |
| Previous Sale Price | $226.7 million |
| Number of Rooms | 340 all-suite accommodations |
| Renovation Plans | $20 million investment to modernize guest rooms and public areas |
| Location | 4550 La Jolla Village Drive, adjacent to UC San Diego’s campus and major corporate headquarters |
| Amenities | Indoor pool, fitness center, business center, meeting facilities totaling 4,316 square feet |
Frequently Asked Questions (FAQ)
What is the sale price of the Embassy Suites La Jolla?
The hotel was sold for $111 million, approximately half of its previous sale price four years ago.
Who purchased the Embassy Suites La Jolla?
The hotel was acquired by Los Angeles-based investment firm Ascendant Capital Partners.
What are the plans for the hotel after the sale?
Ascendant Capital Partners plans to invest approximately $20 million in renovations to modernize guest rooms and public areas.
What factors contributed to the decline in the hotel’s sale price?
The decline in sale price reflects broader market challenges, including higher interest rates and increased capital expenditures required for property improvements.
What amenities does the Embassy Suites La Jolla offer?
The hotel features 340 all-suite accommodations, an indoor pool, fitness center, business center, and meeting facilities totaling 4,316 square feet.
How does this sale fit into the broader San Diego hotel market trends?
This sale is part of a broader trend in the San Diego hotel market, where properties have experienced fluctuations in value due to changing economic conditions.
Deeper Dive: News & Info About This Topic
HERE Resources
Los Angeles Welcomes The California Post: A New Tabloid Launch
San Diego County Leads in New Hotel Openings
Embassy Suites by Hilton San Diego La Jolla Sold
Author: STAFF HERE SAN DIEGO WRITER
The SAN DIEGO STAFF WRITER represents the experienced team at HERESanDiego.com, your go-to source for actionable local news and information in San Diego, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Comic-Con International, San Diego County Fair, and San Diego Pride Festival. Our coverage extends to key organizations like the San Diego Regional Chamber of Commerce and United Way of San Diego County, plus leading businesses in biotechnology, healthcare, and technology that power the local economy such as Qualcomm, Illumina, and Scripps Health. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.
