La Jolla, December 19, 2025
PopUp Bagels has launched its first California location in La Jolla, known for its innovative ‘Grip, Rip & Dip’ bagel experience. This marks the beginning of a planned expansion in San Diego and beyond, with 10 locations aimed for San Diego County and 25 more throughout Los Angeles and Orange County. The unique offerings include classic bagel flavors and an exclusive TRUFF cream cheese collaboration, exciting local enthusiasts and promising a distinct West Coast bagel experience.
PopUp Bagels Brings East Coast Flavor to San Diego
San Diego, CA – PopUp Bagels, the East Coast sensation known for its “Grip, Rip & Dip” bagels, has opened its first California location in La Jolla. The store, located at 637 Pearl Street, began serving customers on November 21, 2025.
Expansion Plans
This La Jolla opening marks the first of 10 planned PopUp Bagels locations in San Diego County over the next several years. The brand has also announced plans to open 25 locations in Los Angeles and Orange County, aiming to bring its unique bagel experience to a broader West Coast audience.
Unique Bagel Experience
Founded in 2021 in Westport, Connecticut, PopUp Bagels has gained a loyal following for its distinctive approach to bagels. Customers are encouraged to “Grip, Rip & Dip,” enjoying freshly baked, whole bagels paired with a rotating selection of flavored cream cheeses. The La Jolla location features classic flavors and a special TRUFF cream cheese collaboration exclusive to the area.
Local Partnerships
In San Diego, PopUp Bagels is collaborating with local partners Paul Goodman and Griffin Thall, known as The Bagel Boyz. Their involvement aims to bring the brand’s unique bagel experience to the San Diego community, emphasizing quality and community engagement.
Community Reception
The La Jolla opening has been met with enthusiasm, with lines forming from the first day as locals and bagel enthusiasts flock to experience the brand’s minimalist, theatrical approach to bagels. The debut featured classic flavors and the exclusive TRUFF cream cheese collaboration, reinforcing PopUp’s flair for hype-driven launches.
About PopUp Bagels
PopUp Bagels was founded by Adam Goldberg in 2021, starting as a home project during the COVID-19 pandemic. The brand has since expanded to multiple locations in New York, Connecticut, and Boston, earning acclaim for its high-quality, freshly baked bagels and innovative cream cheese offerings.
Store Information
The La Jolla location operates daily from 7 a.m. to 2 p.m. For more information or to place a preorder, visit the official PopUp Bagels website.
Frequently Asked Questions (FAQ)
When did PopUp Bagels open its first California location?
PopUp Bagels opened its first California location in La Jolla on November 21, 2025.
How many PopUp Bagels locations are planned in San Diego County?
PopUp Bagels plans to open 10 locations in San Diego County over the next several years.
What is the “Grip, Rip & Dip” experience?
The “Grip, Rip & Dip” experience involves enjoying freshly baked, whole bagels paired with a rotating selection of flavored cream cheeses, encouraging customers to tear and dip rather than slice and toast.
Who are the local partners involved in the San Diego expansion?
In San Diego, PopUp Bagels is collaborating with local partners Paul Goodman and Griffin Thall, known as The Bagel Boyz.
What are the operating hours of the La Jolla location?
The La Jolla location operates daily from 7 a.m. to 2 p.m. For more information or to place a preorder, visit the official PopUp Bagels website.
Key Features of PopUp Bagels’ La Jolla Location
| Feature | Details |
|---|---|
| Opening Date | November 21, 2025 |
| Address | 637 Pearl Street, La Jolla, CA |
| Operating Hours | Daily from 7 a.m. to 2 p.m. |
| Special Offerings | Classic bagel flavors and exclusive TRUFF cream cheese collaboration |
| Expansion Plans | 10 locations in San Diego County over the next several years |
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Author: STAFF HERE SAN DIEGO WRITER
The SAN DIEGO STAFF WRITER represents the experienced team at HERESanDiego.com, your go-to source for actionable local news and information in San Diego, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Comic-Con International, San Diego County Fair, and San Diego Pride Festival. Our coverage extends to key organizations like the San Diego Regional Chamber of Commerce and United Way of San Diego County, plus leading businesses in biotechnology, healthcare, and technology that power the local economy such as Qualcomm, Illumina, and Scripps Health. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.
