News Summary
Nordstrom Rack is set to launch a new retail outlet in Encinitas, California, in the spring of 2026. The 24,000-square-foot store will be located in the El Camino Promenade shopping center, which already hosts popular brands. This new store aims to provide discounted quality fashion and home goods, including the convenience of online order pickups. With this expansion, Nordstrom seeks to solidify its retail presence in California and demonstrate its commitment to community engagement by supporting local initiatives.
Encinitas, CA Welcomes New Nordstrom Rack in Spring 2026
Nordstrom Rack is set to open a new store in Encinitas, California, with an anticipated launch in the spring of 2026. The new retail outlet will occupy a 24,000-square-foot space within the El Camino Promenade shopping center, located conveniently off El Camino Real and Via Molena.
This shopping center is already home to popular retailers such as TJ Maxx, Bevo, Five Below, and Dollar Tree. El Camino Promenade is managed by an affiliate of Kimco Realty, which believes that the addition of Nordstrom Rack will enhance the overall shopping experience for the surrounding community.
Nordstrom Rack Offers Affordable Fashion and Home Goods
The new Nordstrom Rack location in Encinitas aims to provide customers with high-quality brands at competitive prices, including discounts of up to 70% off on a wide range of products. Customers can expect an extensive selection encompassing apparel, accessories, beauty products, home decor, and shoes.
This new retail space will also include convenient services such as online order pickup from both Nordstrom.com and NordstromRack.com, catering to shoppers who prefer the ease of shopping online but want immediate access to their purchases.
Expanding Retail Presence in California
The opening of the Nordstrom Rack in Encinitas represents a strategic move by Nordstrom to expand its retail footprint in California, where the company currently operates 68 Nordstrom Rack stores and 26 Nordstrom stores. The Encinitas location will join five existing Nordstrom Rack stores in the San Diego area, including locations in La Jolla, National City, Oceanside, and San Marcos.
By establishing a presence in Encinitas, Nordstrom aims not only to reach more customers but also to solidify its commitment to the San Diego market and the wider Californian retail landscape.
Community Commitment and Support
Nordstrom Rack prides itself on being more than just a retail store. The company has a long-standing commitment to Community support, having donated over $2 million to Big Brothers Big Sisters of America over the past four years. This initiative highlights the importance of community engagement and service within the company’s broader business strategy.
Kimco Realty’s property manager acknowledged the value that Nordstrom Rack will add to the tenant mix at El Camino Promenade, anticipating that the store will attract new customers and enhance shopping experiences in the area. As Nordstrom Rack continues to grow and adapt to customer needs, its new Encinitas location signifies both a business advancement and a step towards fostering deeper community relationships.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Patch: Nordstrom Rack Open New Location in San Diego County
- Wikipedia: Nordstrom
- PR Newswire: Nordstrom Rack to Open New Location in Encinitas, CA
- Google Search: Nordstrom Rack Encinitas
- North Coast Current: Nordstrom Rack Set to Replace Burlington Store in Encinitas
- Google Scholar: Nordstrom Rack
- Ainvest: Nordstrom Rack Open 24,000 Square Foot Store in Encinitas, CA
- Encyclopedia Britannica: Nordstrom Rack
- PR Newswire: Nordstrom Rack to Open New Location in Flower Mound, TX

Author: STAFF HERE SAN DIEGO WRITER
SAN DIEGO STAFF WRITER The SAN DIEGO STAFF WRITER represents the experienced team at HERESanDiego.com, your go-to source for actionable local news and information in San Diego, San Diego County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Comic-Con International, San Diego County Fair, and San Diego Pride Festival. Our coverage extends to key organizations like the San Diego Regional Chamber of Commerce and United Way of San Diego County, plus leading businesses in biotechnology, healthcare, and technology that power the local economy such as Qualcomm, Illumina, and Scripps Health. As part of the broader HERE network, including HEREAnaheim.com, HEREBeverlyHills.com, HERECostaMesa.com, HERECoronado.com, HEREHollywood.com, HEREHuntingtonBeach.com, HERELongBeach.com, HERELosAngeles.com, HEREMissionViejo.com, and HERESantaAna.com, we provide comprehensive, credible insights into California's dynamic landscape.