Adult Swim Unveils Pirate Purrrty Activation at Comic-Con

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Fans enjoying the Adult Swim Pirate Purrrty activation at Comic-Con with themed decorations.

News Summary

Adult Swim will host the ‘Pirate Purrrty on the Green’ activation at San Diego Comic-Con, featuring activities inspired by its popular shows. From bounce houses to scavenger hunts, the event runs July 24-26 and includes exclusive merchandise and special guests. Daily evening events will celebrate milestones from shows like ‘Robot Chicken’ and ‘Rick and Morty’, promising fans a unique experience.

San Diego, CA – Adult Swim is set to make a splash at the San Diego Comic-Con (SDCC) 2025 with an engaging activation called “Pirate Purrrty on the Green.” The event will run from July 24 to July 26, 2025, and will be open daily from 1 PM to 7 PM. It will take place at the intersection of 5th Avenue Landing and Convention Way. Entry to the event is on a first-come, first-served basis, and no badges are required for participation.

This year’s activation infuses the traditional pirate theme with a playful feline twist, transforming the setup from last year’s pirate ship into a “feline fantasy” experience. Adult Swim President Michael Ouweleen has highlighted their brand’s approach to entertainment by referring to themselves as “media pirates,” showcasing cats as a central part of their iconography.

Attendees will have the opportunity to engage in a variety of activities designed to entertain and delight fans of all ages:

  • Rick and Morty’s Buttworld Bounce House: A lively inflatable bounce house themed around the popular animated series.
  • Common Side Effects Mushroom Hunt: A scavenger hunt that invites participants to search for exclusive plush toys, enhancing the interactive experience.
  • Smiling Friends Break Room: A life-sized recreation of the break room featured in the series, where exclusive merchandise will be sold.
  • Adopt-a-Cuy Station: Inspired by *Women Wearing Shoulder Pads*, guests can adopt plush cuy toys, adding a unique touch to the event.
  • DIRECTV Face Painting Zone: A colorful space where attendees can have their faces painted inspired by Adult Swim’s popular shows and take home a framed photo as a souvenir.

The first 750 fans arriving each day at the event’s opening will receive a special exclusive Smiling Friends vinyl figure. Additionally, on Saturday, participants can take part in raffle giveaways during the major event titled “Adult Swim Night of New.”

The “Pirate Purrrty on the Green” will also feature three exciting evening events:

  • Thursday, July 24 (7:15 PM): A celebration of the 20th anniversary of *Robot Chicken*, featuring discussions with its creators.
  • Friday, July 25 (7:15 PM): Live table reads by the voice casts of *Rick and Morty* and *Smiling Friends*, bringing characters to life in an interactive way.
  • Saturday, July 26 (7:15 PM): An exclusive look at unseen content during “Adult Swim’s Night of New,” including a sneak peek of the *Rick and Morty* Season 8 finale.

On July 25, Adult Swim will host three panels inside the Hilton Bayfront’s Indigo Ballroom:

  • 12 PM: A preview of *Haha, You Clowns* featuring insights from creator Joe Cappa and executive producer Carl Faruolo.
  • 1 PM: A panel focused on *Rick and Morty* Season 8, featuring discussion with creators Dan Harmon and Scott Marder, alongside the voice cast.
  • 2 PM: A sneak peek of *Smiling Friends* Season 3 with co-creators Michael Cusack and Zach Hadel presenting exclusive clips and insights.

This year’s activation promises a delightful mix of nostalgia, innovation, and humor, appealing to both long-time fans of Adult Swim and newcomers eager to explore its diverse offerings. With interactive activities, exclusive merchandise, and engaging panels, “Pirate Purrrty on the Green” at SDCC 2025 stands to be a highlight for attendees in July.

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