The Marvel Treatz Truck delights fans with ice cream at Comic-Con.
Marvel Studios is set to launch its Treatz Truck at Comic-Con, providing free ice cream and exclusive merchandise from July 24 to July 27. Positioned behind the Omni hotel, the truck will engage fans with the film ‘Thunderbolts’, featuring characters like Yelena Belova and Bucky Barnes. The event will include interactive experiences and themed photo sessions. Fans can also look forward to the film’s upcoming digital release on July 1 and physical formats on July 29, making this a key attraction for Marvel enthusiasts.
San Diego – Marvel Studios is launching a special promotional event for its upcoming film “Thunderbolts” by introducing the Treatz Truck, which will offer free ice cream and exclusive merchandise during the San Diego Comic-Con. The Treatz Truck will be stationed behind the Omni hotel from Thursday, July 24 to Sunday, July 27, providing fans with the chance to engage with the film’s themes and characters. This exciting initiative is part of a broader campaign leading up to the film’s release, making it a must-visit attraction for attendees.
The film “Thunderbolts,” which features a cast of unique characters including Yelena Belova, Bucky Barnes, and Red Guardian, will be available for digital download starting July 1 and is set to be released on 4K UHD, Blu-ray, and DVD on July 29. Fans of the Marvel Cinematic Universe can look forward to a thrilling experience at Comic-Con, including opportunities for themed photo sessions with special installations.
Located at the MLK Walkway right across from the Convention Center, the Treatz Truck aims to create an engaging fan experience filled with interactive moments. It is a part of a promotional tour that will also stop at several hotspots in Southern California before reaching San Diego, including:
The plot of “Thunderbolts” follows a team of disaffected antiheroes who face their pasts while navigating a high-stakes mission orchestrated by Valentina Allegra de Fontaine. This intriguing narrative aims to explore the complexities of redemption and morality through characters such as Ghost, Taskmaster, and John Walker, all of whom bring their own unique backgrounds and challenges to the table.
Marvel describes the Thunderbolts as an “unconventional team of antiheroes,” emphasizing the diversity of skills and personalities among its members. The film is set to cap off Marvel’s Phase 5 slate of movies, and is currently scheduled for release on July 25, 2025. Marvel Studios’ president, Kevin Feige, has highlighted the unique dynamics and interactions within the anti-hero team, generating excitement among fans eager to see how these characters will unfold on screen.
As Comic-Con approaches, the Treatz Truck stands to become a focal point for Marvel enthusiasts, offering them not just a taste of free ice cream but also a tangible connection to the upcoming blockbusters. This promotional event reflects Marvel’s continued commitment to engaging its audience and building excitement about its future projects.
In summary, the Treatz Truck will deliver an interactive and enjoyable experience for fans from July 24 to July 27 at Comic-Con, ahead of the imminent release of “Thunderbolts” on digital platforms and physical media. Attendees can look forward to exclusive ice cream treats, merchandise, and a sneak peek into the universe of their favorite antiheroes.
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