Exclusive Hallmark Keepsake Ornaments at San Diego Comic-Con.
Hallmark will showcase a collection of exclusive Keepsake Ornaments at the upcoming San Diego Comic-Con. Featured items include beloved franchises such as Minecraft, Star Wars, and The Matrix. The company will also offer event-exclusive enamel pins and host engaging panels, providing fans with unique experiences and collectibles, all while continuing its tradition at SDCC since 2008.
San Diego is set to welcome Hallmark at the 2024 San Diego Comic-Con (SDCC), taking place from July 25 to 28. This year, Hallmark will unveil an exciting assortment of exclusive Keepsake Ornaments inspired by beloved franchises, including The Matrix, Minecraft, Star Trek, and Star Wars. The exclusive items will be available for fans eager to celebrate their favorite pop culture moments.
Among the five exclusive Keepsake Ornaments, the spotlight will be on the Minecraft – Nether Portal, the Star Wars – Jawa Vintage Figure Ornament ($25), The Matrix – Trinity, Star Trek: Picard – U.S.S. Enterprise NCC-1701-G, and the Darth Nihilus ornament from Star Wars: Knights of the Old Republic ($30), which is limited to just 4,000 pieces. Notably, the Darth Nihilus ornament captures the character in his iconic tattered robes as seen in Star Wars: Knights of the Old Republic II: The Sith Lords.
Hallmark will feature two distinct booths at SDCC. The first, Booth #2913S, will be located in the Star Wars Pavilion, showcasing exclusive Star Wars merchandise alongside the Keepsake Ornaments. The second, Hallmark For All Fankind Booth #3348, will offer a variety of other pop culture and gaming items, providing fans with additional engagement opportunities, including sneak previews and a button giveaway.
This year, Hallmark plans to showcase a total of eight exclusive products at the event. Noteworthy collectibles include the SEGA Genesis Gold Console Keepsake Ornament ($35), which features soundtracks from Sonic the Hedgehog and is limited to 3,200 pieces. Other exclusive items include the “Red Light, Green Light” Squid Game Funko Pop!® Keepsake Ornament Set ($35), limited to 3,000 pieces, and the Star Trek Generations™ S.S. Enterprise NCC-1701-B (Nexus Damage) Keepsake Ornament ($35), also limited to 3,200 pieces. The iconic Wolverine Unmasked Marvel Studios X-Men ’97 Keepsake Ornament ($25) will also be available, in a run of 3,200 pieces, along with a Pokémon Premier Ball Hallmark Ornament ($15), limited to only 1,500 units.
In addition to exclusive Keepsake Ornaments, Hallmark will showcase event-exclusive enamel pins, such as the Rainbow Brite PXL8® Pin ($10), limited to just 500 pieces, and the Marvel Studios X-Men ’97 Wolverine PXL8® Enamel Pin ($10), also limited to 500 units, appealing to collectors attending the event.
Throughout SDCC, fans will have the unique opportunity to meet Rainbow Brite daily from 10 AM to 2 PM, creating an interactive experience for attendees. Hallmark will also lead three engaging panels, titled “Rainbow Brite: 40 Years of Color, Happiness and Hope” on July 25, “TV Guide Magazine’s Fan Favorites 2024” featuring a Hallmark Channel star on July 26, and “Adventures in Pop Culture with Hallmark” on July 27.
Exclusives will be sold on a first-come, first-served basis, with a limit of one item per person for each transaction, emphasizing the rarity and demand for these collectibles. Hallmark aims to enhance fan engagement through its participation in SDCC and showcase innovative products that appeal to a variety of audiences.
Hallmark’s engagement with fans at SDCC is part of a long-standing tradition; the company has participated in the event since 2008 through its licensing partnership with Lucasfilm. In addition to the offerings at SDCC, Hallmark plans to attend the New York Comic Con, presenting similar exclusive products alongside further offerings.
This year’s presentation at SDCC will not only include an array of exclusive Keepsake Ornaments but also provide insight into future products and opportunities for expanding into new licensing spaces, reaffirming Hallmark’s commitment to celebrating joy through its collectible ornaments.
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