News Summary
Chula Vista is embracing its rich community spirit, highlighted by a network of family-owned businesses that have been key to the local economy for decades. From pizzerias to salons, these establishments not only provide unique offerings but also enhance community ties. With initiatives aimed at supporting these businesses, such as the formation of a Small Business Task Force and exploring new growth opportunities, Chula Vista is prioritizing its local entrepreneurs while preparing for exciting developments like the opening of Gaylord Pacific.
Chula Vista is celebrating its vibrant community spirit through a strong network of family-owned businesses that have enriched the neighborhood for decades. Known for their unique offerings and personal touches, these small businesses contribute significantly to the local economy and community ties.
Among the longstanding establishments is La Bella Pizza Garden, which has been a staple in Chula Vista since its opening in 1955. Currently run by Tony Raso and his son Michael, the pizzeria continues to serve authentic Italian-American dishes, upholding a family tradition that spans generations.
Another notable contribution comes from Hidden Beauty Salon and Dame Más Cafeína, two family-operated businesses led by Sarah and Ramsey Iapala. They prioritize the importance of self-care among community members through their beauty services and coffee offerings, creating a welcoming atmosphere for all.
For those seeking healthy dining options, Galū Café, run by Alessio and Paulina Marquez, features a menu filled with scratch-made organic dishes inspired by their children. In the culinary sphere, La Nacional combines craft beer with regional Mexican cuisine, offering a lively cantina environment managed by Eddie Trejo and Joann Cornejo.
The craft beer industry is also represented in Chula Vista by Chula Vista Brewery, founded by Timothy and Dali Parker. Their aim is to foster community connections through quality brews while navigating the balance between family life and business growth. Mariana Cardenas has transitioned from her previous role as a janitor for the Navy to owning The Balboa South, where her culinary journey continues to deliver delicious meals under the restaurant’s cherished legacy.
Similarly, Mujer Divina Coffee, established by Priscilla Curiel and Fernando Covarrubias, has gained attention after their tenure at the beloved breakfast spot, Talavera Azul. This coffee shop reflects the local flavor and love for community gatherings. A mother-daughter duo, Loree and Danielle Shirazi, have also nurtured Paw Pleasers, a pet bakery known for its homemade treats, since 1992.
The cultural fabric of Chula Vista is enriched by the restored El Primero Hotel, managed by Karen Riggott and Sol Roque, who strive to honor their family legacy and enhance the area’s community spirit. Meanwhile, Eazy Toyz, offering Southern California merchandise and collectibles, has been a local favorite for over 15 years, owned by Philip and Rosa.
As the community prepares for the upcoming launch of Gaylord Pacific, anticipated to deliver hundreds of jobs and attract thousands of visitors each month, the Chula Vista city government is proactively collecting insights from its approximately 8,500 small businesses through an online survey. This initiative aims to assess the needs of these businesses and facilitate their growth.
Challenges such as employee hiring and retention persist for many local business owners, prompting initiatives like the formation of a Small Business Task Force, which includes Tiffany Hecklinski, the founder of Exalt Clinical Research. This task force is dedicated to providing resources and support to local businesses striving for success.
In addition to the economic initiatives, Chula Vista is also exploring potential growth opportunities, including the addition of a four-year university in the area, which could attract more patrons to local enterprises. Residents are also advised to check for unclaimed funds that may be available from uncashed checks and other transactions with the city. Any unclaimed funds exceeding $15 become the city’s property after three years, while smaller amounts remain with the city.
Locals can verify potential unclaimed funds by visiting the City’s Unclaimed Monies list online. Claims for funds must be accompanied by proof of identity and can be submitted electronically for amounts below $1,000, with notarization required for larger claims. The city estimates a processing period of three to four weeks for approved claims, notifying claimants via email.
Residents with questions regarding claims can contact the City through email or phone for assistance, ensuring the community remains connected and informed about available resources.
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Additional Resources
- Times of San Diego: Downtown Chula Vista’s Family-Owned Gems to Grab a Bite
- Chula Vista Today: Chula Vista Encourages Residents and Businesses to Claim Forgotten Funds
- Fox 5 San Diego: Where to Shop Local in San Diego for Small Business Saturday
- NBC San Diego: Chula Vista Small Business Survey
- CBS 8: Highlighting Women-Owned Businesses in Downtown Chula Vista
- Wikipedia: Chula Vista, California
- Google Search: Chula Vista small businesses
- Google Scholar: Chula Vista businesses
- Encyclopedia Britannica: Chula Vista
- Google News: Chula Vista business news
